How do we find Retail Websites?

A common question we are asked is how do we know what sites are retail sites and which are not?

Looking for Retail Websites (in the wrong place probably) attribution: Joelk75

RetailWith is able to identify retail websites around the world thanks to our parent company, BuiltWith, and their indexation of hundreds of shopping cart systems. We use this information to identify which sites are using particular shopping cart technologies, you are even able to purchase these unique technology related reports on RetailWith.

Some shopping websites do not identify their cart integration as easily, to get around this we find other common identifiers that let us know a site provides some form of shopping functionality, such as cart links, shopping links and items with prices and “add to basket” style functionality.

If you have any questions about the functionality of RetailWith, please contact us, we’re happy to help.


Gary is co-founder of BuiltWith and uses a profile picture from 2006.