When Google Says Mobile you say Viewport

Google have recently been very actively sending out emails like the one below to anyone registered with Google Webmaster Tools‘ –


Soon Google will start ranking results by their appropriateness of smartphone users (as you can see from the text of the email above). Google Rankings are the difference between visits to your website and not for some/most people with websites and hence is the reason why the “Viewport Meta” tag we track has been at the top of the fastest growing technologies for a few weeks –

Viewport Meta Growth

What is the Viewport Meta Tag?

The viewport meta tag basically controls the layout of a webpage based on the parameters configured within it. If you were to make a website mobile friendly, i.e. one that uses Responsive CSS you will most likely require a Viewport meta tag. It’s no coincidence that BuiltWith recently became fully mobile optimized and that the Viewport Meta tag only started to appear in October 2014 on our website.


The deadline for mobile compatibility is the 21st of April 2015 – we predict the amount of sites that have meta viewport will continue to increase, see the latest chatter about this Google update via the hashtag “mobilegeddon“.

Want Magento stores selling Jeans?

We’ve added a new tab to reports on BuiltWith now that let you customize them even further by keyword or phrase.

This can come in really handy with larger lists. For example if you generate a list of all websites using Magento you’d be looking at a list of over 250,000 results. You can now create a report and filter it by keywords or phrases found on the homepage of these pages.


You can find this new function under the “Keywords” tab of all reports on BuiltWith Pro.

Who’s using WooCommerce?

One of the most powerful things about BuiltWith is how easy it is to generate a list of sites that use a particular technology. Today, I’m looking at popular sites that all use WooCommerce to power the eCommerce side of their business (Read this to see how I put the list together).

When flicking through the list of results BuiltWith generated, I was surprised to find WooCommerce in use at all on some of the sites. Many of them aren’t traditional eCommerce stores and in some cases the storefront is quite hard to find. But if the website has made it onto the list, there must be a storefront or eCommerce aspect somewhere. It’s just a matter of finding it.

Fortunately, with the help of the BuiltWith Technology Profiler (I’m using the BuiltWith extension for Google Chrome), this isn’t hard to do. As you can see in the image below, using the Technology Profiler I can very quickly see that the website www.entrepreneur.com has a bookstore which can be found on the bookstore.entrepreneur.com sub-domain.


Enough about how I found these websites, let’s get into who’s using WooCommerce. In the list below you’ll find ten popular websites that are using WooCommerce to power an eCommerce element of their site.


1) Entrepreneur Bookstore

As we just found out using the BuiltWith Chrome Extension, Entrepreneur.com has a book store powered by WooCommerce.

The book store stocks a whole range of business books and aims to offer something for entrepreneurs at all stages of business. There are links to eBook providers like Kindle and Nook as well as an integrated shopping cart to allow users to buy books (physical or electronic) directly without having to leave the site.

It looks like WooCommerce has everything under control. The store looks good and has everything it needs in the right places.



2) Archive.org

It looks like the non-profit internet archive library at archive.org launched their WooCommerce store last summer. The storefront is simple and functional offering a range of products aiming to appeal to “the archivist in you”,



3) AllCrafts Partners Store

The setup of the AllCrafts Partners Store is a little different from the WooCommerce stores featured above. Instead of listing products for sale directly on the website, this store is using affiliate links to direct buyers to other sites where they can make a purchase.

This store is really a collection of products which has been collated into one place. WooCommerce is a neat way of displaying the products with clear images and easy navigation using the menu.



4) London Evening Standard

The British newspaper, London Evening Standard, runs an online fashion page with curated groups of products. As with the AllCrafts Partners Store, the product pages here use affiliate links to send visitors to merchants sites where they can purchase the products they’re interested in.

WooCommerce provides a useful framework here for holding the product information.



5) Counterpunch

“America’s best political newsletter”, Counterpunch, offers a broad range of products through their WooCommerce powered store. Books (paper and digital), T-Shirts and magazine subscriptions are all available in a fairly typical store layout.

Counterpunch is also using the store to handle one time donations. Donations can be added to the cart, just like any other product, and are managed by WooCommerce from there.



6) Keurig

Up next is a relative newcomer to WooCommerce. BuiltWith first detected its use on the Keurig site in December 2014.

WooCommerce is being used to handle payments for the different Keurig Choice monthly packages.



7) CDW

NASDAQ listed CDW has a market cap of $6.25BN and uses WooCommerce on their  POS Solution Finder site, that helps retailers find suitable POS systems for their business. We first started to detect that this year.



8) Total War

After a string of popular PC games, the Total War series is well established. Now you can buy a T-Shirt with the symbol of your favourite faction from their WooCommerce powered store.



9) Deliciously Organic

If you’re after organic recipes and meal plans, Deliciously Organic might be the place to start.

BuiltWith discovered WooCommerce driving their store in March 2014 which is about the time that BuiltWith also noticed they stopped using Magento. It looks like they made the switch and have stuck with WooCommerce since.



10) Rough Guides

Rough guides have been one of the essential travel companions for thousands upon thousands of travellers over the years. WooCommerce provides the backbone in their online store.



Wrapping Up

So there you have ten different sites all using WooCommerce. As you can see, it’s a versatile eCommerce platform and is growing in popularity at an incredible rate with integrations from the basic to the extremely customized.

The list of WooCommerce sites presented here has been compiled using BuiltWith data. If you’d like to discover more of the 685,000+ websites using WooCommerce, a BuiltWith Pro Subscription might be for you.



Exportable Social Data for Websites

BuiltWith Pro reports now contain links to social presence for websites. We currently support Facebook, Twitter, Google+, Pinterest, GitHub and LinkedIn and are adding this data for over 110 million live websites as we write this blog post.

Social Links Screenshot

The new social data is visible on both the Pro tool and in detailed lookups – see an example for builtwith.com.

Fully Exportable on Pro

Of course if you create a report on BuiltWith this data is fully exportable.

socialExportExport the meta data report to get the social signals as columns in that report. You can see all of the data you can export on BuiltWith on the knowledge base as well as view a sample Excel export.

Integrated in the Widget

Of course you can also get this data in the widget via the advanced lookup function.

mobileSocialWe hope you find this new data useful for you and we’re happy to get any feedback from you on other features you’d like to see on BuiltWith!


We’re Mobile Optimized are You?

BuiltWith’s front end pages are now all fully mobile optimized, this includes the trends, blog and all public facing pages – previously we have updated technology profiles to mobile but now everything is.

Funny thing is we started the mobile optimization upgrade process yesterday and a day later Google announced on their Webmaster Central Blog that mobile-friendliness will be a ranking signal starting in April!


In February 2009 an estimated 0.14% of the web was mobile ready, in February 2015 it’s more like 25% (source)

Still a way to go for “mobile everywhere” but we may see this chart that is already climbing quickly climb at an even faster rate after Google’s recent announcement that not being mobile friendly is going to cost search rankings.

 Meta Viewport Usage 2009 to now.

Meta Viewport Usage 2009 to now.

Finding Non-Mobile Optimized Websites using BuiltWith Pro

You can generate reports on BuiltWith that shows businesses that do not have a modern mobile optimized website. To do this, create a report on a technology of interest such as an eCommerce platform like Magento and then prioritize it by the sites that don’t have mobile elements like viewport meta.

Prioritize a Report

View a demo of how to do this on the knowledge base.

Custom Audiences Export

We’ve just redesigned the export page of BuiltWith Reports as well as add a new export called “Custom Audience Email List” – this feature lets you export the raw list of emails within a report that you can then use for Custom/Tailored Audiences on Twitter, Facebook and other networks that supports this awesome functionality.

Targeting technology customers on social networks like Facebook.

Targeting technology customers on social networks like Facebook.

This new export is available on the Export tab of all reports on BuiltWith for all accounts.


Watch short videos on how to Reach Audiences with Twitter and Reach Audiences with Facebook on the BuiltWith Knowledge base.

Keyword Reports

Our new Keyword Report feature lets you generate lists of websites around the usage of any keyword. For example you can now generate a report for sites using Magento with the keyword “cosmetics” on the homepage, returning only websites that are related to the cosmetic industry and using that particular shopping cart system.

You can choose any keyword found on the homepage of over 306 million domains across the entire internet, get the full report and break it down by technology usage, category usage, spend, location and more.

The Power of Keyword Reports

Here’s some examples of the reports you could generate using this new feature –

  • Jewelry websites that spend more than $500 a month on web technologies,
  • Dentists that are using a blog,
  • Websites with the keyword Flower that are not doing conversion optimization,
  • Fundraising websites that are not using PayPal,
  • Kitchenware websites with an address in the United States.

There report variations are unlimited and can all be created using BuiltWith Pro with keywords of your choosing!

Entire Internet Technology Insights – Jan 2015

This Entire Internet update is based on 306 million resolvable domains on the Internet, this includes 100% .com/.net/.org coverage. We did a similar entire internet insights for Jan-June 2014 so this will include some updates on that, this year we’re going to base it on categories to show the winners and losers in each.

Top CMS Growth

CMS Increases on Entire Internet

CMS Increases on Entire Internet

WordPress is the number 1 CMS system currently in use, it increased its usage on more than 2 million domains since June 2014. Wix, Squarespace, Weebly and various other hosted web solutions increased their market share in the hundreds of thousands as well. Two of the biggest losers are Yahoo Site Builder and Website Tonight.

Top Analytics Growth

Entire Internet Analytics Increase

Entire Internet Analytics Increase

Google Analytics dropped by a few million domains in our Jan-June 2014 update, it’s back up again this year with an increase of +2 million sites. A/B Testing company Optimizely increased by a huge amount, this may be single site owners placing their snippet on their entire network (this information can be found in BuiltWith Pro). Facebook Domain Insights increased their numbers by more than 300,000 and Chinese hit counter 51.la added half a million new domains to their network.

Less domains are using premium tools across less premium tool providers.

Less domains are using premium tools across less premium tool providers.

More premium technologies are losing market share within the analytics category than gaining, meaning there might be some consolidation as to what premium technologies are in use across all premium technologies tagged in analytics. More domains lost premium domains than gained, a deficit of around 154,000 domains removed premium analytics technologies altogether.

Top JavaScript Growth

JavaScript Usage Increase Across Entire Internet

JavaScript Usage Increase Across Entire Internet

jQuery increased its market share to 50 million domains, adding an additional 2.7 million with no end in sight for its incredible growth. Modernizr and HTML5Shiv from Paul Irish’s team added over a million new domains between them. Internet Explorer has seen a resurgence as of late, with 814k domains adding the ability to pin the website to the Windows Start Bar. The biggest losers include MooTools which hasn’t seen a new version since August 2014 and SWFObject, the ability to add Flash content to a website (which is not supported on Apple devices).

eCommerce Growth

Shop Growth

WooCommerce was the real only standout eCommerce platform to show growth in the hundreds of thousands, almost making up for 50% of all of the new eCommerce platforms we found on the web. 103 eCommerce technologies increased customers whilst 121 of them lost customers.

Top 5 Premium Tools Control nearly 3/4 of space.

Top 5 Premium Tools Control nearly three quarters of the premium eCommerce space.

The top 5 eCommerce technologies, WooCommerce, Magento, Shopify, BigCommerce and Volusion make up 73% of the premium technology eCommerce landscape with 152 other premium providers sharing the remaining 27%.

Font Growth

Old libraries like sIFR and cufon are losing market share whilst new implementation tools like the Google Font API and Font Awesome have added almost 6 million new domains between them.

Mobile Growth

Viewport Meta Increase in 6 months.

Viewport Meta Increase in 6 months.

Every single mobile categorized technology increased in usage, with the viewport meta tag adding 4.5 million domains, this is up from the last 6 month increase of 3.7 million domains, showing an increase in sites that are mobile compatible as the proliferation of smart phones continues.

Document Format Growth

Document Standard Growth

Document Standard Growth

HTML5 sites increased by 10 million domains and was the largest technology increase we have recorded in the last 6 months. 1 million more domains are also using Twitter Bootstrap and just under 2 million have implemented Open Graph Protocol. 2.5 million less domains are using the Frameset tag and 1 million less sites are using the Meta Robot tag. 35k sites also removed the blink tag thankfully!

ZX Spectrum Resurgence

Attribution: Flickr

Attribution: Flickr

My first computer was a ZX Spectrum, it’s almost as old as me, it has a 3.5MHz processor with 16KB of memory. There’s a ZX Spectrum HTTPD meta tag (that is most likely a funny) that is returned by some websites. Last year we found 9 sites from just under 300 million domains, this year that number is around 64k!

Technology Consolidation

At our last update we noticed that more premium technologies were losing domains, whilst less premium technologies were gaining more domains.

This year 588 (54%) premium technologies lost customers whilst 510 (46%) gained. The 46% that gained added 2,075,729 domains and the 54% that are losing customers lost 727,509 domains in total. This shows a continuing technology consolidation trend from the beginning of last year, with a slight slow down in the amount of losing technologies but a large increase in the amount of domains gained by the winning technologies.



New Market Share Graphs

Happy New Year! We’ve just released a new version of our customer market share page, this new version uses our comprehensive historical data to give you a free view back in time to see the movements between similar technologies –

Gaining and Losing Market Share

Everyone has access to this new information, with premium and trial accounts seeing more data than logged out users. To access this data click “Customers and Market Share” when searching for technologies, or the Full Report button on technology Usage Statistics pages. Here’s an example of one of the pages.

It also shows you the international breakdown of where the customers for a technology are –


This breakdown is also available with a higher level of customizability and access to the actual list of sites in our Pro Product.