Exportable Social Data for Websites

BuiltWith Pro reports now contain links to social presence for websites. We currently support Facebook, Twitter, Google+, Pinterest, GitHub and LinkedIn and are adding this data for over 110 million live websites as we write this blog post.

Social Links Screenshot

The new social data is visible on both the Pro tool and in detailed lookups – see an example for builtwith.com.

Fully Exportable on Pro

Of course if you create a report on BuiltWith this data is fully exportable.

socialExportExport the meta data report to get the social signals as columns in that report. You can see all of the data you can export on BuiltWith on the knowledge base as well as view a sample Excel export.

Integrated in the Widget

Of course you can also get this data in the widget via the advanced lookup function.

mobileSocialWe hope you find this new data useful for you and we’re happy to get any feedback from you on other features you’d like to see on BuiltWith!


We’re Mobile Optimized are You?

BuiltWith’s front end pages are now all fully mobile optimized, this includes the trends, blog and all public facing pages – previously we have updated technology profiles to mobile but now everything is.

Funny thing is we started the mobile optimization upgrade process yesterday and a day later Google announced on their Webmaster Central Blog that mobile-friendliness will be a ranking signal starting in April!


In February 2009 an estimated 0.14% of the web was mobile ready, in February 2015 it’s more like 25% (source)

Still a way to go for “mobile everywhere” but we may see this chart that is already climbing quickly climb at an even faster rate after Google’s recent announcement that not being mobile friendly is going to cost search rankings.

 Meta Viewport Usage 2009 to now.

Meta Viewport Usage 2009 to now.

Finding Non-Mobile Optimized Websites using BuiltWith Pro

You can generate reports on BuiltWith that shows businesses that do not have a modern mobile optimized website. To do this, create a report on a technology of interest such as an eCommerce platform like Magento and then prioritize it by the sites that don’t have mobile elements like viewport meta.

Prioritize a Report

View a demo of how to do this on the knowledge base.

Custom Audiences Export

We’ve just redesigned the export page of BuiltWith Reports as well as add a new export called “Custom Audience Email List” – this feature lets you export the raw list of emails within a report that you can then use for Custom/Tailored Audiences on Twitter, Facebook and other networks that supports this awesome functionality.

Targeting technology customers on social networks like Facebook.

Targeting technology customers on social networks like Facebook.

This new export is available on the Export tab of all reports on BuiltWith for all accounts.


Watch short videos on how to Reach Audiences with Twitter and Reach Audiences with Facebook on the BuiltWith Knowledge base.

Keyword Reports

Our new Keyword Report feature lets you generate lists of websites around the usage of any keyword. For example you can now generate a report for sites using Magento with the keyword “cosmetics” on the homepage, returning only websites that are related to the cosmetic industry and using that particular shopping cart system.

You can choose any keyword found on the homepage of over 306 million domains across the entire internet, get the full report and break it down by technology usage, category usage, spend, location and more.

The Power of Keyword Reports

Here’s some examples of the reports you could generate using this new feature –

  • Jewelry websites that spend more than $500 a month on web technologies,
  • Dentists that are using a blog,
  • Websites with the keyword Flower that are not doing conversion optimization,
  • Fundraising websites that are not using PayPal,
  • Kitchenware websites with an address in the United States.

There report variations are unlimited and can all be created using BuiltWith Pro with keywords of your choosing!

Entire Internet Technology Insights – Jan 2015

This Entire Internet update is based on 306 million resolvable domains on the Internet, this includes 100% .com/.net/.org coverage. We did a similar entire internet insights for Jan-June 2014 so this will include some updates on that, this year we’re going to base it on categories to show the winners and losers in each.

Top CMS Growth

CMS Increases on Entire Internet

CMS Increases on Entire Internet

WordPress is the number 1 CMS system currently in use, it increased its usage on more than 2 million domains since June 2014. Wix, Squarespace, Weebly and various other hosted web solutions increased their market share in the hundreds of thousands as well. Two of the biggest losers are Yahoo Site Builder and Website Tonight.

Top Analytics Growth

Entire Internet Analytics Increase

Entire Internet Analytics Increase

Google Analytics dropped by a few million domains in our Jan-June 2014 update, it’s back up again this year with an increase of +2 million sites. A/B Testing company Optimizely increased by a huge amount, this may be single site owners placing their snippet on their entire network (this information can be found in BuiltWith Pro). Facebook Domain Insights increased their numbers by more than 300,000 and Chinese hit counter 51.la added half a million new domains to their network.

Less domains are using premium tools across less premium tool providers.

Less domains are using premium tools across less premium tool providers.

More premium technologies are losing market share within the analytics category than gaining, meaning there might be some consolidation as to what premium technologies are in use across all premium technologies tagged in analytics. More domains lost premium domains than gained, a deficit of around 154,000 domains removed premium analytics technologies altogether.

Top JavaScript Growth

JavaScript Usage Increase Across Entire Internet

JavaScript Usage Increase Across Entire Internet

jQuery increased its market share to 50 million domains, adding an additional 2.7 million with no end in sight for its incredible growth. Modernizr and HTML5Shiv from Paul Irish’s team added over a million new domains between them. Internet Explorer has seen a resurgence as of late, with 814k domains adding the ability to pin the website to the Windows Start Bar. The biggest losers include MooTools which hasn’t seen a new version since August 2014 and SWFObject, the ability to add Flash content to a website (which is not supported on Apple devices).

eCommerce Growth

Shop Growth

WooCommerce was the real only standout eCommerce platform to show growth in the hundreds of thousands, almost making up for 50% of all of the new eCommerce platforms we found on the web. 103 eCommerce technologies increased customers whilst 121 of them lost customers.

Top 5 Premium Tools Control nearly 3/4 of space.

Top 5 Premium Tools Control nearly three quarters of the premium eCommerce space.

The top 5 eCommerce technologies, WooCommerce, Magento, Shopify, BigCommerce and Volusion make up 73% of the premium technology eCommerce landscape with 152 other premium providers sharing the remaining 27%.

Font Growth

Old libraries like sIFR and cufon are losing market share whilst new implementation tools like the Google Font API and Font Awesome have added almost 6 million new domains between them.

Mobile Growth

Viewport Meta Increase in 6 months.

Viewport Meta Increase in 6 months.

Every single mobile categorized technology increased in usage, with the viewport meta tag adding 4.5 million domains, this is up from the last 6 month increase of 3.7 million domains, showing an increase in sites that are mobile compatible as the proliferation of smart phones continues.

Document Format Growth

Document Standard Growth

Document Standard Growth

HTML5 sites increased by 10 million domains and was the largest technology increase we have recorded in the last 6 months. 1 million more domains are also using Twitter Bootstrap and just under 2 million have implemented Open Graph Protocol. 2.5 million less domains are using the Frameset tag and 1 million less sites are using the Meta Robot tag. 35k sites also removed the blink tag thankfully!

ZX Spectrum Resurgence

Attribution: Flickr

Attribution: Flickr

My first computer was a ZX Spectrum, it’s almost as old as me, it has a 3.5MHz processor with 16KB of memory. There’s a ZX Spectrum HTTPD meta tag (that is most likely a funny) that is returned by some websites. Last year we found 9 sites from just under 300 million domains, this year that number is around 64k!

Technology Consolidation

At our last update we noticed that more premium technologies were losing domains, whilst less premium technologies were gaining more domains.

This year 588 (54%) premium technologies lost customers whilst 510 (46%) gained. The 46% that gained added 2,075,729 domains and the 54% that are losing customers lost 727,509 domains in total. This shows a continuing technology consolidation trend from the beginning of last year, with a slight slow down in the amount of losing technologies but a large increase in the amount of domains gained by the winning technologies.



New Market Share Graphs

Happy New Year! We’ve just released a new version of our customer market share page, this new version uses our comprehensive historical data to give you a free view back in time to see the movements between similar technologies –

Gaining and Losing Market Share

Everyone has access to this new information, with premium and trial accounts seeing more data than logged out users. To access this data click “Customers and Market Share” when searching for technologies, or the Full Report button on technology Usage Statistics pages. Here’s an example of one of the pages.

It also shows you the international breakdown of where the customers for a technology are –


This breakdown is also available with a higher level of customizability and access to the actual list of sites in our Pro Product.

Happy Holiday Season from BuiltWith

Thanks everyone for a great year, BuiltWith 2015 will be even better with new features, more analysis and more coverage!



BuiltWith’s Operating Hours Over the Holiday Break –

December 24th – Open 24 hours
December 25th  – Open 24 hours
December 26th – Open 24 hours
December 31st – Open 24 hours
January 1st – Open 24 hours


Net New Reports

Every day we re-index millions of websites meaning our technology coverage changes very frequently.  Basic, Pro and Enterprise customers will now on a weekly basis get an overview email detailing Net New results in their dashboard reports.


This lets you know what reports contain new sites we’ve never seen before using the technology and allows you to quickly jump to those reports to further research those new leads.

Learn more about our data coverage frequency in our “Moving to Real Time” blog post.

Lead Research

Improved research for Qualified Contacts

The new lead research feature lets you qualify people’s emails as well as find their social presence in one easy click. Lead Research can be access by clicking qualified results on reports or by accessing it via your dashboard. It is a free tool for Basic, Pro and Enterprise users.

Lead Research

The screenshot above shows the social and contact information for me. Basic, Pro and Enterprise customers can access lead research by clicking on names in report results or by typing in arbitrary data on the lead research tool that’s available here.

You can also watch a quick screencast that demonstrates the Lead Research feature of BuiltWith Pro.

This is just one of the new features launched in December, we’ve got a plenty more new features coming all driven by customer feedback. If you’d like to have something added or have an awesome idea let us know!