Entire Internet CMS Usage January-July 2015

We update our Entire Internet coverage quarterly and provide an update on what has changed on a bi-annual basis via blog posts. We’ve broken these ones down into bite sized chunks as there’s just so much interesting information to digest.

328,852,063 Domains were indexed this quarter. In the past we’ve shown the increase in usage by numbers, this is interesting but doesn’t show much of a change. WordPress has been found on an additional 1.1 million domains since January but only accounts for a 7% increase in customer base. Where as Ghost was added to 2,184 domain home pages and accounts for a 17% increase in their customer base.

Freemium offerings like Squarespace and Wix also increased their customer base by around 150k new websites but with a 33% increase in usage of Squarespace and a 14% increase in Wix as their initial custom bases are very different.

CMS Market Share Increases by Install Base

CMS Growth June 2015

More and more websites appear to be using a known CMS (rather than being custom built from the ground up) – this makes total sense now, the existing tools have matured so much and with a huge market of supported extensions and plugins that look after things like design, SEO, caching it doesn’t make sense not to use one.

WordPress is a clear CMS leader, 48% of all sites that we detect that are using a known CMS system are using WordPress (so almost 1 in 2 CMS powered sites).

WordPress Versions

Version changes for tools like WordPress show massive swings as you would expect, 1.1 million sites dropped WordPress 4.0 whilst 3.4 million sites added version 4.2.

Wordpress Versions

1748 websites are still using (or at least pretending to use) WordPress 2.1 which was released 8 years ago, down 259 sites since January.

CMS Losers

There was no significant losers in CMS – some of the biggest ones are from the biggest companies such as GoDadday, Yahoo and 1&1 – however this may be a change in how their parked domains are perceived. Most of the losing CMS systems already have a small user base already and are CMS systems that have not been updated for months or years. Pligg CMS dropped its user base by 14% but has not seen a blog post since August 2014 for example.

Where are CMS systems heading?

WordPress continues to accelerate in growth whilst freemium competitors like Wix and Squarespace can now afford to have Heidi Klum and The Dude in their advertisements.



Wix and Squarespace’s main acquisition for existing websites that are using a CMS are from WordPress sites, however Automattic, the company behind WordPress, also have a premium version of their product at WordPress.com  – just no known advertisement with celebrities in it yet.

New T-Shirts Now Live

New BuiltWith T-Shirts are now available to Basic, Pro and Enterprise customers! We’ve just shipped 60 of these out to the USA, Australia, France, Israel and the UK.



Signup for a plan to get one of these exclusives!

CrowdSourceHire API Developer Contest

Our friends over at CrowdSourceHire, an online platform for assessing skills of technical hires are running a competition from their Muru-D startup accelerator labs here in Sydney, Australia!


The challenge is to build something innovative using the BuiltWith API and/or the Telstra SMS API.


You can win up to $124,255 in technology access from Telstra, Softlayer, Dropbox, Xero and ourselves!

The deadline for submissions is the 31st July 2015 so apply now if this is of interest to you!


Negative Keyword Searches

You can now perform negative keyword searches on BuiltWith. This means you can build reports around a keyword and exclude other keywords from the result set. This is particularly useful if your keyword has a multiple meanings. For example searching for Dentist’s in Birmingham will bring up results for Dentists in any of the Birminghams in the world (like Alabama, or the UK) so you can now do searches like Dentists in Birmingham but not Alabama.

Searching for Keywords using Negative Keywords.

Searching for Keywords using Negative Keywords.

You can access negative keywords by customizing a keyword report you create. View the knowledge base article on how to create these reports or go straight to creating a keyword report.

BuiltWith Domain APIv7


We’ve released version 7 of our Domain API. This version has one major difference, that is, emails are now included with results for people at websites –



APIv7 Additional Features

  • Social Links – Facebook/Twitter/Google/Instragram/LinkedIn/Pinterest to name just a few of the social links we now provide on Domain API lookups.
  • Technology Categories – All categories which a technology resides (such as ‘A/B Testing’, ‘Conversion Optimization’ rather than just ‘analytics’) attached to results.

Checkout the BuiltWith API – you can use this as part of your lead prioritization strategy or any other method that you like.

Finding Busy WordPress Blogs

We now track the amount of activity that is happening on WordPress blogs. A lot of people are keen to find sites running WordPress – the problem is there’s more than 15 million of them currently being tracked by BuiltWith!

WordPress blogs that have been updated infrequently are less interesting than the ones being actively maintained because you know there’s someone or something behind it keeping it going.

Update Frequency for WordPress  Websites in the Quantcast Top 1m

Update Frequency for WordPress Websites in the Quantcast Top 1m – May 2015

In the top 1 million websites that are built with WordPress in May 2015, 30k are updated monthly, 18k are updated weekly and 29k are updated daily. Around half of the 189k WordPress sites in the Top 1m aren’t updated in this window at all – this may be because not all WordPress sites are blogs, it can be used as a CMS and not have traditional “posts” at all.

Learn how to find Busy WordPress Blogs with BuiltWith at the knowledgebase.


How To Find Quality Keyword Targeted Leads In Less Than Two Minutes

Earlier this year, we launched the BuiltWith Keyword Reports. Now you can search hundreds of millions of websites, not just for the technology they use, but the keywords in their domain name or on their homepage.

We nicknamed this a “B2B Search Engine” because like popular search engines it lets you search for keywords and phrases and download reports over the entire internet, where as with consumer search engines such as Google, they make you page through the results and they are more than likely geo-targeted – which is great for consumer use but not for business searches.

From the list of websites which feature your chosen keyword you can create a report, generate a lead list and filter further to find exactly the sites you’re looking for.

In the steps below, I’ll show you how to create a new keyword report and quickly find a list of sites that would be much, much more difficult to find using any other method. You’ll see below just how quick and easy it is to generate a list of highly relevant leads who all use a “paid-for” technology.

For this walkthrough, let’s assume we’re looking to generate a list of leads of that all sell aromatherapy products using an eCommerce store powered by Magento. I’ll be using the keyword “aromatherapy” and looking for sites that use the keyword either on their homepage or in their domain name. You could use exactly the same approach to search for any other keyword or phrase instead. In the same way, later I’ll be filtering my list to find sites that use Magento. You could filter the list to find sites that use any of the technologies we track (which is a lot).

Keyword Search

The first step is to create a new report based on a keyword list. From your dashboard, click on the Create New button and then select “Keyword List” as your data source as shown in the image below.


At the prompt on the next page, select to add a new keyword (unless you’ve used the keyword before) and type it into the “New Keyword” box as shown below. When you’re done, click next.


Once you’ve clicked “Next” you’ll be able to finalize your report, give it a name and confirm your selections. If you want, you can filter the results at this stage using the optional filters shown on the left of the screen. I’m not going to do any additional filtering yet, so I’ll just finalize the report and wait for the results to be gathered by BuiltWith.

Another way of accessing the Keyword Lists reports is to head over to the Keyword Lists page here and type your chosen keyword into the box as shown below. If you’re stuck for inspiration, you can see plenty of examples in the list underneath.


Once you’ve selected your keyword, you can create a report by downloading the lead list. Just click the button as shown in the image below. This will create a report which is accessible from your dashboard, just as if you’d created a new report using the steps I showed earlier.


Filter by Technology

After following the steps above, I now have a report identifying more than 14,000 sites with the keyword “aromatherapy” on their homepage. My next step is to refine those results. In this example, I’m looking for sites that use Magento.

To find those sites, click on the “Market Share” tab inside the report and then on “Magento” shown in the pie chart. Here, the “193” next to Magento shows that BuiltWith has found 193 sites which match the filters I’ve set up (in this case just “aromatherapy” as a keyword and “Magento” as a technology). If the technology you’re interested in isn’t shown in the pie chart, you can select a category (in this case, eCommerce) using the drop-down menu on the left and then find your chosen technology.


After selecting Magento and scrolling down a little, we can now see a list of sites which meet the criteria. At the bottom of the page is the option to create a new report of the sites using Magento. Clicking the “Create New Report” button, as shown below, will add the report to your dashboard. So now we have a report in the dashboard showing details of 193 sites using Magento with the keyword “aromatherapy” on their homepage.


Investigate The Leads

At this point, we have a list of sites which match our criteria. You could use this list of highly targeted leads however you want but today, I’m just going to take a closer look at a couple of the sites.

First up is Starwest Botanicals, a herbs and spices eCommerce store. In the result in the BuiltWith report we can see details about the site including telephone numbers, registered address and a list of technologies implemented on the site.


Clicking through to the site shows us a well presented, Magento powered store


Just in case you’re in any doubt, the image below shows a section on the homepage all about aromatherapy (which was the keyword we filtered for earlier).


Another result on the list is Cococare. This is a site outside of the Quantcast and Alexa 1m and would have been difficult to find using any other method. As before, we can see details of the site in the BuiltWith report as you can see below.


And here, on the homepage, we can see aromatherapy products featured front row and center in this Magento powered store.


If you’re interested in generating reports like this and compiling lists of highly targeted leads, BuiltWith Pro might be for you.

BuiltWith T-Shirt Exclusive!

A potential design candidate for the new BuiltWith 2015 T-Shirt has been spotted on the streets of Sydney’s CBD … We have an exclusive and CONFIRMED report and are confident to release this news.

T-Shirt ExlusiveAn unknown figure was spotted and photographed wearing a potential new design for the revamped BuiltWith T-Shirt soon to be made available for free to all Basic, Pro and Enterprise customers of BuiltWith.

Whether this is the final design is not yet known but sources close to the designer have said this may be one of the final candidates for this years redesigned t-shirt.


A close up reveals the black printed t-shirt contains an image of the world with a green BuiltWith logo in the top left hand corner. “It’s super stylish; I used to wear the old one only when doing the gardening but if I can get my hands on this new design I’m going to wear it out to parties and formal occasions” said nobody.

The new t-shirt design is set to ship in May 2015! Signup for a free account on BuiltWith to be notified of its availability.