Tout Le Monde

We’ve just added international support for tag based distribution statistics to BuiltWith Trends.

AB Testing in France

This commonly requested feature now lets you see what the most popular technologies are in certain geographic locations in the world at the click of a button.


To access the country based statistics click the “Country Statistics” option (shown in blue above) on the chart data list for categories you can browse at BuiltWith Trends.

Generating Lead Lists For Sites Using WordPress

One of the biggest strengths of BuiltWith is the sheer number of sites that are profiled. We currently index more than 325,000,000+ active domains, with more than one website found on many of those domains. But there is a downside to our far-reaching domain index. When you want to create a list of sites that use a common technology like WordPress, the list we come back with is way too big to be useful.

In fact if you’re looking for sites that use WordPress, we know of more than 16 million we could tell you about. When you’re looking for targeted leads, that won’t be a very useful list at all. So what can you do to narrow down the list of sites? In this post, I’ll describe a couple of different ways BuiltWtih can help you generate a more focused list that you’re really interested in.

Filter By WordPress Activity
With WordPress being such a popular CMS, we find that lots of people want to generate reports based on WordPress usage. So, as one way of splitting up the huge list of WordPress sites, we’ve implemented a filter based on the frequency of site updates.

Of the WordPress sites in the Quantcast Top 1 Million, around half are updated less than once per month. Depending on the lead list you’re looking to generate, you might be less interested in these sites than those that are regularly updated. So let’s imagine that you’re looking to find a list of sites that use WordPress and are updated every day. Simply head over to your dashboard and create a new report, then search for “WordPress Daily” in the Base Technologies and select “WordPress Daily Activity” from the list, as shown below. There’s also a video showing you how to create this type of report in our knowledge base.


You could follow similar steps if looking for WordPress sites updated Weekly or Monthly, by selecting the appropriate base technology from the list. Note that these categories are mutually exclusive, so a site appearing in the “Daily Activity” list will not also be counted in the “Weekly Activity” and “Monthly Activity” lists.

Filter By Keyword
One of the most powerful ways to filter a lead list is by looking only for sites that feature a particular keyword. With BuiltWith, you could quickly generate a list of WordPress sites that are updated monthly that feature a particular keyword on either their homepage or in their domain name.

Let’s, for example, look for WordPress sites updated monthly that feature the keyword “Aromatherapy”. First, you’ll need to create a report based on the keyword by following the steps in this post.

From inside the generated report, you can then click “Prioritize Report” by clicking on the button shown in the image below.


Next, you’ll need to click on “Competitors/Techs” and add “WordPress Monthly Activity” to filter the list by this group. The image below shows how to set the filter up, or you can follow the steps in this video to get an idea of what to do.


BuiltWith will then generate a list of sites matching the criteria. In this case, we’re presented with a report showing 338 sites featuring the keyword “aromatherapy” that use WordPress and are updated on a monthly basis. If those sites represent potential new clients, that list is much more helpful than knowing about the original 16 million+ sites that use WordPress.


Filter By Other Technology
Another option for narrowing down the list of WordPress sites would be to first create a report based on a different technology of interest. Let’s imagine you’re looking for sites that use Magento and also WordPress that’s updated on a daily basis.

As shown in the example in our knowledge base video, you can quickly generate a list of active WordPress sites that also use another technology (Magento for example) by creating the other technology report first and then filtering to show only sites with Daily Active WordPress in use.


Filter By Country
When you’re dealing with a potentially huge lead list (like the WordPress site list), a useful way of filtering out some of the less valuable leads might be to look only for sites based in a particular location. Perhaps your own country, or region, or city. When putting together a report, you can choose to filter the results by physical location. You can find a more detailed look at how to do that in this post.

In the image below you can see a report I’ve generated which shows sites that use WordPress and are based in the UK. I still have and unwieldy 144,508 leads, but this type of filter might be a good first step in effectively prioritizing the lead list.


What Next?
In this post I’ve gone through just a few of the ways you could filter down the massive number of sites indexed by BuiltWith into a list that’s immediately useful. The examples here are by no means exhaustive though. If you’d like to dive into the data yourself, you can sign up for a free BuiltWith account here or if you’re signed up already, head to your dashboard and create a new report.

Finding Digital Marketing Leads Using BuiltWith

Finding new leads and winning new clients or customers is a core activity for any business. Digital marketing is no different. Instead of shooting from the hip though, I’m sure you’ll agree that it’s smart to focus your lead-generating energies on the right crowd. You want to find leads who want to work with you.

In this post I’m going to show you some of the ways BuiltWith can help with tracking down high quality, relevant leads. I’ll be specifically looking at this from the perspective of a digital marketing agency, but you could easily use a similar approach to find leads using BuiltWith for a range of different businesses.

Your Ideal Client

Hopefully, you already have a good idea of the services you offer and the customers you’re trying to sign up. The specifics will vary from business to business, but I’d expect the following three to be important attributes of an ideal client for any business offering digital marketing services:

  • Clients with a marketing budget.
  • Clients using the same tools as you (or willing to start).
  • Clients who you can help.

You’ll probably have other things to add to that list for your company. Perhaps you’re targeting clients in a particular sector, niche or location. Perhaps you offer services to clients who use a particular analytics package or email marketing tool. That’s all fine, and you’ll be able to tailor the steps I’ll show in this post to suit your needs.

So where do we begin to generate leads and find your ideal future clients?

For this example, let’s imagine that we’re looking to offer search engine optimization (SEO) services to dentists who have websites built using WordPress who already spend money on marketing tools. That’s a pretty niche market and one that might otherwise be difficult to quickly find leads in.

I’ll first show you how the free BuiltWith Chrome extension can help, then I’ll show you a much more powerful method using more of the features of BuiltWith.

Using BuiltWith To Find Leads For Free

The first step is to install the BuiltWith Technology Profiler extension for Chrome. Although the data available through this tool becomes more powerful when you have a PRO BuiltWith account, the free version is still handy to have around (as we’ll soon see).


Then, since we’re looking for dentists, let’s head over to Google (or any other search engine of your choice) and begin our search for relevant sites. At this point, if you only want to find dentists based in your city, region or country, you’ll probably want to modify the search term so that you’re only shown relevant results. For this example though, I’ll just look for any dentists websites. We’ll filter out those not using WordPress or paid marketing tools in the next step.


Next we can click through to each of the results and take a look at their websites. Once each has loaded, hit the BW extension button as shown in the picture below and you’ll see which technologies are up-and-running on each site. Under the Content Management System heading, we’re looking sites which have WordPress listed.

So far so good. In the image below, you’ll see that I’ve found a dentists website that’s built using WordPress. We can also scroll down the list of technologies to see if the site is also using anything we know is a paid-for technology. In this case, it’s not, and I can move onto the next search result.


While methodically working through the search results in this way will turn up some great leads, filtering and reviewing the sites is a very manual process.

There is, and I’m sure you’ll be pleased to hear, an easier way. In fact, there is a much, much easier way. Let me show you the simple way to generate a list of dentists sites using WordPress who already spend money on marketing tools, using BuiltWith.

Using BuiltWith PRO To Find Leads The Easy Way

First, we’ll need to log in to BuiltWith and create a new report. Because we’re looking specifically for dentists here, the best place to start is with a keyword report. I won’t go through the steps of how to do that in this post, but you’ll find everything you need here. Essentially, a keyword report runs through millions of websites looking for your chosen keywords on their homepage or in their domain name. As we’re on the hunt for dentists here, a keyword report is a great first step.

Next we’ll need to filter for sites using WordPress to remove everything else from the list, and also for sites that are known to be paying out for premium tools.

From the open report within BuiltWith, we can select “Prioritize Report”, which will bring up a series
of options to help refine the list.


The key things we’re interested in finding now are sites that use WordPress and sites that use premium, paid-for tools. So the filters we’ll use to prioritize the report will be the “Known Spend” and “Implemented Tech” filters as shown below.

In this case I’ll choose a known spend in the range of $10-$1000 and will look for WordPress as an implemented technology (which I can select from the drop-down list shown in the image below).



After finalizing the report and giving BuiltWith a few seconds to gather all of the results, I’m left with a neat list of 107 sites.


With a quick glance down the list, it’s quite easy to see which of the sites are using premium technologies and could be suitable leads. Clicking through to see the detailed view of each site in the list clearly shows premium technologies as you can see in the following image (the star means this is a premium technology).


Heading over to the site and using the BuiltWith Technology Profiler again shows that there are in fact several premium technologies running on this site, as shown in the BuiltWith report. Note that this time I’m logged in and am using the PRO version of the extension which shows a bit more information and very quickly highlights premium technologies.


As you can see, the ability to filter results in the BuiltWith reports can give an extremely targeted list of potential leads. You could take this even further by filtering on more of the parameters which define your ideal client, not just those I’ve used here.

The same approach could quickly and easily be used to target any other keyword and any other technology, giving you an almost continuous supply of highly relevant leads.

You can find out more about the power of BuiltWith Pro here or get going straight away for free with the BuiltWith Technology Profiler extension for Chrome. If you don’t use Google as your default browser checkout our other Browser Integrations.

Excel XLSX Format Exports

All BuiltWith Pro reports going forward offer XLSX format export – meaning they open directly into Excel!

Excel Exports

The CSV option is still available and will also work with a wide variety of systems!

Site Wide Technology Trends Data

We’ve changed our methodology for counting if sites are using a technology in our Trends data.

When we starting BuiltWith Trends 6 years ago, to find technologies we’d visit the homepage of websites and index them to create the trends. Fast forward to 2015 and we’re now able to find technologies across an entire website rather than just the homepage.

It makes trends data much more accurate and bumps the numbers for just about every technology.

Bump in Totals from site wide trends data.

Bump in Totals from site wide trends data (old on the left, new on the right)

Send feedback to us if something is amiss!


Verified Links

We’ve added a new form of technology detection called “Verified Links”. You can see trends for this at

What are Verified Links?

These are links from a website to an external service where that external service is typically paid for and owned by the domain. In the example below the BigCartel store is clearly linked to the web domain, we now link the two together and report on this.


This new detection method provides the ability to determine which sites are using these external services. This can be super relevant for people looking for websites that are customers of these solutions but not fully integrating the service with there website.


Shipping Provider Tracking

We now track shipping provider on BuiltWith. You can see the start of this tracking at


Attribution: MPD01605

This new data lets you create reports based around websites that offer shipping options with providers such as UPS, USPS, FedEx, DHL, TNT, Royal Mail, Canada Post, Australia Post and many more.

This is especially useful for finding more localised content, for example you could create a report that shows all Magento websites that use courier companies that typically have a minimum yearly spend commitment.


Payment Acceptance Tracking

We’ve now added tracking for payment acceptance. This means we can tell you which sites accept certain payment providers by the advertisement of these services, in the same way real life shops show this with the stickers in their windows.Accepts Credit CardYou can now say, show me the Shopify stores that accept PayPal or show me the Magento stores accepting Visa and American Express or “show me all sites accepting American Express in the United States”.

This new tracking method extends our payment provider tracking service greatly and we hope will be a help towards finding more accepted payment methods going forward. You can see payment acceptance usage trends at


Entire Internet eCommerce Usage January-July 2015

Of the 328 million domains we re-indexed we’ve seen growth in some of the usual suspects. WooCommerce has continued it’s growth increase by over a third, adding 247,245 domains with the technology. WooCommerce was acquired by Automattic in May of this year (Automattic are the company behind WordPress which is the software WooCommerce integrates with).

Spree Commerce are one of the biggest gainers though since January, doubling the amount of sites we detected using their platform. GoDaddy also added an impressive amount of domains as they’ve stepped up their offering with their redesigned GoDaddy Online Store. GoDaddy host 38.6 million domains so they definitely have the marketing ability to further increase their platform.

eCommerce Growth June 2015

Biggest Drops

Magento Go was shut down in February of this year, it dropped in usage by 92% because of this, now only a handful of sites appear to be using Magento Go and these are probably just using old code that they have migrated to Magento CE.

Top 10 eCommerce Market Share on the Entire Internet

The current breakdown of the top 10 eCommerce platforms we track currently looks like this –

eCommerce Totals

Totals for technologies found on the homepage of domains across 328 million sites

8 of the top 10 technologies continue to grow market share whilst osCommerce and VirtueMart appear to be losing market share. Magento gains the most from their loss as shown in the market share report for Magento.

Future for eCommerce

Similar to the CMS trends there are open source options and paid for options both gaining customers. The paid for solutions such as BigCommerce and Shopify continue to increase their market share and with that their financial resources will continue to increase allowing them to break into more of the open source market share. However we’ve not entirely seen that happen yet and products look WooCommerce have literally come out of nowhere to dominate the eCommerce technology trends.