Verified Links

We’ve added a new form of technology detection called “Verified Links”. You can see trends for this at

What are Verified Links?

These are links from a website to an external service where that external service is typically paid for and owned by the domain. In the example below the BigCartel store is clearly linked to the web domain, we now link the two together and report on this.


This new detection method provides the ability to determine which sites are using these external services. This can be super relevant for people looking for websites that are customers of these solutions but not fully integrating the service with there website.


Shipping Provider Tracking

We now track shipping provider on BuiltWith. You can see the start of this tracking at


Attribution: MPD01605

This new data lets you create reports based around websites that offer shipping options with providers such as UPS, USPS, FedEx, DHL, TNT, Royal Mail, Canada Post, Australia Post and many more.

This is especially useful for finding more localised content, for example you could create a report that shows all Magento websites that use courier companies that typically have a minimum yearly spend commitment.


Payment Acceptance Tracking

We’ve now added tracking for payment acceptance. This means we can tell you which sites accept certain payment providers by the advertisement of these services, in the same way real life shops show this with the stickers in their windows.Accepts Credit CardYou can now say, show me the Shopify stores that accept PayPal or show me the Magento stores accepting Visa and American Express or “show me all sites accepting American Express in the United States”.

This new tracking method extends our payment provider tracking service greatly and we hope will be a help towards finding more accepted payment methods going forward. You can see payment acceptance usage trends at


Entire Internet eCommerce Usage January-July 2015

Of the 328 million domains we re-indexed we’ve seen growth in some of the usual suspects. WooCommerce has continued it’s growth increase by over a third, adding 247,245 domains with the technology. WooCommerce was acquired by Automattic in May of this year (Automattic are the company behind WordPress which is the software WooCommerce integrates with).

Spree Commerce are one of the biggest gainers though since January, doubling the amount of sites we detected using their platform. GoDaddy also added an impressive amount of domains as they’ve stepped up their offering with their redesigned GoDaddy Online Store. GoDaddy host 38.6 million domains so they definitely have the marketing ability to further increase their platform.

eCommerce Growth June 2015

Biggest Drops

Magento Go was shut down in February of this year, it dropped in usage by 92% because of this, now only a handful of sites appear to be using Magento Go and these are probably just using old code that they have migrated to Magento CE.

Top 10 eCommerce Market Share on the Entire Internet

The current breakdown of the top 10 eCommerce platforms we track currently looks like this –

eCommerce Totals

Totals for technologies found on the homepage of domains across 328 million sites

8 of the top 10 technologies continue to grow market share whilst osCommerce and VirtueMart appear to be losing market share. Magento gains the most from their loss as shown in the market share report for Magento.

Future for eCommerce

Similar to the CMS trends there are open source options and paid for options both gaining customers. The paid for solutions such as BigCommerce and Shopify continue to increase their market share and with that their financial resources will continue to increase allowing them to break into more of the open source market share. However we’ve not entirely seen that happen yet and products look WooCommerce have literally come out of nowhere to dominate the eCommerce technology trends.

Entire Internet JavaScript Usage January-July 2015

JavaScript is a core element of modern websites. Of the 328 million domains we indexed the usual suspects top the most growth in terms of numbers. jQuery added an additional 2 million domains to their usage, increasing their market share by 4%.

The biggest market share increases though was for a more modern framework called – it provides real time bidirectional event based communication. Websites using this technology may be packaging it with others, such as advertising technologies or analytics technologies that require fast event driven responses but it’s quickly become the de facto library for real time messaging.

The Facebook Graph is still growing at an extraordinary rate which cements Facebook’s position and has most likely prevented them from becoming a MySpace as it becomes so much more intertwined with the active web in general. 6.7 million websites make a call to Facebook Connect.

JavaScript Growth June2015Parsley JS has been one of the most successful premium companies in terms of growth, doubling their market share and adding 18k domains to its user list. Another HTML5 library called GSAP from GreenSock has also seen very good growth in the past 6 months.


One of the biggest losers in terms of number drops is SWFObject – which has never worked on iPhone devices. It lost 221,822 sites since January but it’s still on over 2 million websites in total.

Google Friend Connect dropped 74% since January down to 39k sites from 154k which is a good thing as this product died in 2011.

One of the more interesting stats is that use of the Yahoo User Interface library, which was announced as no longer supported has increased usage by 16% since January, on to well over 1 million websites!


Entire Internet Document Standards Usage January-July 2015

Of the 328 million domains we indexed recently there was significant changes in document standards being used.

The large growth was for Windows 8 IE Pinning, a feature that lets you pin a website to the start bar of a browser. Having a website pinned to a users desktop is a huge advantage for that website as it is more likely to draw additional traffic to it.

New HTML5 elements are also started to be used, the element provides a responsive method to control which image resources a website displays based on the type of browser accessing it has seen a large growth, however total numbers are still relatively low as IE and Safari (and more importantly iOS Safari) still do not support the element.
Document Standards Growth 2015JSON-LD support has increased significantly, thanks to Google supporting the format that helps search results present data from websites in a clearer format. The benefit to the website owner is better structured results from Google Searches which is hugely important.

HSTS has also increased quite significantly, this is an important web security policy mechanism that forces sites to communicate securely. The ongoing revelations of government spying may be a contributing factor to the increase in secure transactions online.


PubSubHubbub dropped 26% since January and the blink element dropped 8% but we’re still seeing it out there!


Entire Internet Mobile Usage January-July 2015

Mobile usage is seeing one of the most dramatic increases and is definitely one of the biggest drivers of change on the Internet this year and previous.

Non-scaleable content, meaning the site does not let the user zoom has been built to already fit into viewport of an iPhone, Android or other device. This technology increased to 6.3 million websites up from 4.8 million in January. The Viewport meta tag, also associated with responsive site design increased a whopping 30% in the last 6 months to 32 million websites.


Future for Mobile Web Technology Trends

10% of the Entire Internet now has a viewport meta tag on it, this is an incredible growth that will not slow down as the format for mobile websites has truely been locked down. Google has demanded websites provide a mobile compatible interface or face losing search rankings. This will encourage non-mobile compatible websites to become so and older designed mobile sites which typically redirects based on the type of device visiting will eventually become responsive which is the de facto method of implementation (and accounts for the growth of non-scaleable content and viewport meta tags).


Entire Internet CMS Usage January-July 2015

We update our Entire Internet coverage quarterly and provide an update on what has changed on a bi-annual basis via blog posts. We’ve broken these ones down into bite sized chunks as there’s just so much interesting information to digest.

328,852,063 Domains were indexed this quarter. In the past we’ve shown the increase in usage by numbers, this is interesting but doesn’t show much of a change. WordPress has been found on an additional 1.1 million domains since January but only accounts for a 7% increase in customer base. Where as Ghost was added to 2,184 domain home pages and accounts for a 17% increase in their customer base.

Freemium offerings like Squarespace and Wix also increased their customer base by around 150k new websites but with a 33% increase in usage of Squarespace and a 14% increase in Wix as their initial custom bases are very different.

CMS Market Share Increases by Install Base

CMS Growth June 2015

More and more websites appear to be using a known CMS (rather than being custom built from the ground up) – this makes total sense now, the existing tools have matured so much and with a huge market of supported extensions and plugins that look after things like design, SEO, caching it doesn’t make sense not to use one.

WordPress is a clear CMS leader, 48% of all sites that we detect that are using a known CMS system are using WordPress (so almost 1 in 2 CMS powered sites).

WordPress Versions

Version changes for tools like WordPress show massive swings as you would expect, 1.1 million sites dropped WordPress 4.0 whilst 3.4 million sites added version 4.2.

Wordpress Versions

1748 websites are still using (or at least pretending to use) WordPress 2.1 which was released 8 years ago, down 259 sites since January.

CMS Losers

There was no significant losers in CMS – some of the biggest ones are from the biggest companies such as GoDadday, Yahoo and 1&1 – however this may be a change in how their parked domains are perceived. Most of the losing CMS systems already have a small user base already and are CMS systems that have not been updated for months or years. Pligg CMS dropped its user base by 14% but has not seen a blog post since August 2014 for example.

Where are CMS systems heading?

WordPress continues to accelerate in growth whilst freemium competitors like Wix and Squarespace can now afford to have Heidi Klum and The Dude in their advertisements.



Wix and Squarespace’s main acquisition for existing websites that are using a CMS are from WordPress sites, however Automattic, the company behind WordPress, also have a premium version of their product at  – just no known advertisement with celebrities in it yet.

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