How To Find Quality Keyword Targeted Leads In Less Than Two Minutes

Earlier this year, we launched the BuiltWith Keyword Reports. Now you can search hundreds of millions of websites, not just for the technology they use, but the keywords in their domain name or on their homepage.

We nicknamed this a “B2B Search Engine” because like popular search engines it lets you search for keywords and phrases and download reports over the entire internet, where as with consumer search engines such as Google, they make you page through the results and they are more than likely geo-targeted – which is great for consumer use but not for business searches.

From the list of websites which feature your chosen keyword you can create a report, generate a lead list and filter further to find exactly the sites you’re looking for.

In the steps below, I’ll show you how to create a new keyword report and quickly find a list of sites that would be much, much more difficult to find using any other method. You’ll see below just how quick and easy it is to generate a list of highly relevant leads who all use a “paid-for” technology.

For this walkthrough, let’s assume we’re looking to generate a list of leads of that all sell aromatherapy products using an eCommerce store powered by Magento. I’ll be using the keyword “aromatherapy” and looking for sites that use the keyword either on their homepage or in their domain name. You could use exactly the same approach to search for any other keyword or phrase instead. In the same way, later I’ll be filtering my list to find sites that use Magento. You could filter the list to find sites that use any of the technologies we track (which is a lot).

Keyword Search

The first step is to create a new report based on a keyword list. From your dashboard, click on the Create New button and then select “Keyword List” as your data source as shown in the image below.

bw_keywordlist

At the prompt on the next page, select to add a new keyword (unless you’ve used the keyword before) and type it into the “New Keyword” box as shown below. When you’re done, click next.

bw_createreport

Once you’ve clicked “Next” you’ll be able to finalize your report, give it a name and confirm your selections. If you want, you can filter the results at this stage using the optional filters shown on the left of the screen. I’m not going to do any additional filtering yet, so I’ll just finalize the report and wait for the results to be gathered by BuiltWith.

Another way of accessing the Keyword Lists reports is to head over to the Keyword Lists page here and type your chosen keyword into the box as shown below. If you’re stuck for inspiration, you can see plenty of examples in the list underneath.

bw_keywordlists

Once you’ve selected your keyword, you can create a report by downloading the lead list. Just click the button as shown in the image below. This will create a report which is accessible from your dashboard, just as if you’d created a new report using the steps I showed earlier.

bw_listofaromatherapy

Filter by Technology

After following the steps above, I now have a report identifying more than 14,000 sites with the keyword “aromatherapy” on their homepage. My next step is to refine those results. In this example, I’m looking for sites that use Magento.

To find those sites, click on the “Market Share” tab inside the report and then on “Magento” shown in the pie chart. Here, the “193” next to Magento shows that BuiltWith has found 193 sites which match the filters I’ve set up (in this case just “aromatherapy” as a keyword and “Magento” as a technology). If the technology you’re interested in isn’t shown in the pie chart, you can select a category (in this case, eCommerce) using the drop-down menu on the left and then find your chosen technology.

bw_marketshare

After selecting Magento and scrolling down a little, we can now see a list of sites which meet the criteria. At the bottom of the page is the option to create a new report of the sites using Magento. Clicking the “Create New Report” button, as shown below, will add the report to your dashboard. So now we have a report in the dashboard showing details of 193 sites using Magento with the keyword “aromatherapy” on their homepage.

bw_aromamag

Investigate The Leads

At this point, we have a list of sites which match our criteria. You could use this list of highly targeted leads however you want but today, I’m just going to take a closer look at a couple of the sites.

First up is Starwest Botanicals, a herbs and spices eCommerce store. In the result in the BuiltWith report we can see details about the site including telephone numbers, registered address and a list of technologies implemented on the site.

bw_starreport

Clicking through to the site shows us a well presented, Magento powered store

bw_starsite1

Just in case you’re in any doubt, the image below shows a section on the homepage all about aromatherapy (which was the keyword we filtered for earlier).

bw_starsite2

Another result on the list is Cococare. This is a site outside of the Quantcast and Alexa 1m and would have been difficult to find using any other method. As before, we can see details of the site in the BuiltWith report as you can see below.

bw_cococarereport

And here, on the homepage, we can see aromatherapy products featured front row and center in this Magento powered store.

bw_cococaresite

If you’re interested in generating reports like this and compiling lists of highly targeted leads, BuiltWith Pro might be for you.

BuiltWith T-Shirt Exclusive!

A potential design candidate for the new BuiltWith 2015 T-Shirt has been spotted on the streets of Sydney’s CBD … We have an exclusive and CONFIRMED report and are confident to release this news.

T-Shirt ExlusiveAn unknown figure was spotted and photographed wearing a potential new design for the revamped BuiltWith T-Shirt soon to be made available for free to all Basic, Pro and Enterprise customers of BuiltWith.

Whether this is the final design is not yet known but sources close to the designer have said this may be one of the final candidates for this years redesigned t-shirt.

tmz-closeup

A close up reveals the black printed t-shirt contains an image of the world with a green BuiltWith logo in the top left hand corner. “It’s super stylish; I used to wear the old one only when doing the gardening but if I can get my hands on this new design I’m going to wear it out to parties and formal occasions” said nobody.

The new t-shirt design is set to ship in May 2015! Signup for a free account on BuiltWith to be notified of its availability.

 

When Google Says Mobile you say Viewport

Google have recently been very actively sending out emails like the one below to anyone registered with Google Webmaster Tools‘ –

googleWebmaster

Soon Google will start ranking results by their appropriateness of smartphone users (as you can see from the text of the email above). Google Rankings are the difference between visits to your website and not for some/most people with websites and hence is the reason why the “Viewport Meta” tag we track has been at the top of the fastest growing technologies for a few weeks –

Viewport Meta Growth

What is the Viewport Meta Tag?

The viewport meta tag basically controls the layout of a webpage based on the parameters configured within it. If you were to make a website mobile friendly, i.e. one that uses Responsive CSS you will most likely require a Viewport meta tag. It’s no coincidence that BuiltWith recently became fully mobile optimized and that the Viewport Meta tag only started to appear in October 2014 on our website.

Deadline

The deadline for mobile compatibility is the 21st of April 2015 – we predict the amount of sites that have meta viewport will continue to increase, see the latest chatter about this Google update via the hashtag “mobilegeddon“.

Want Magento stores selling Jeans?

We’ve added a new tab to reports on BuiltWith now that let you customize them even further by keyword or phrase.

This can come in really handy with larger lists. For example if you generate a list of all websites using Magento you’d be looking at a list of over 250,000 results. You can now create a report and filter it by keywords or phrases found on the homepage of these pages.

keyword

You can find this new function under the “Keywords” tab of all reports on BuiltWith Pro.

Who’s using WooCommerce?

One of the most powerful things about BuiltWith is how easy it is to generate a list of sites that use a particular technology. Today, I’m looking at popular sites that all use WooCommerce to power the eCommerce side of their business (Read this to see how I put the list together).

When flicking through the list of results BuiltWith generated, I was surprised to find WooCommerce in use at all on some of the sites. Many of them aren’t traditional eCommerce stores and in some cases the storefront is quite hard to find. But if the website has made it onto the list, there must be a storefront or eCommerce aspect somewhere. It’s just a matter of finding it.

Fortunately, with the help of the BuiltWith Technology Profiler (I’m using the BuiltWith extension for Google Chrome), this isn’t hard to do. As you can see in the image below, using the Technology Profiler I can very quickly see that the website www.entrepreneur.com has a bookstore which can be found on the bookstore.entrepreneur.com sub-domain.

entrepreneurScreenshot

Enough about how I found these websites, let’s get into who’s using WooCommerce. In the list below you’ll find ten popular websites that are using WooCommerce to power an eCommerce element of their site.

 

1) Entrepreneur Bookstore

As we just found out using the BuiltWith Chrome Extension, Entrepreneur.com has a book store powered by WooCommerce.

The book store stocks a whole range of business books and aims to offer something for entrepreneurs at all stages of business. There are links to eBook providers like Kindle and Nook as well as an integrated shopping cart to allow users to buy books (physical or electronic) directly without having to leave the site.

It looks like WooCommerce has everything under control. The store looks good and has everything it needs in the right places.

entrepreneurBookstore

 

2) Archive.org

It looks like the non-profit internet archive library at archive.org launched their WooCommerce store last summer. The storefront is simple and functional offering a range of products aiming to appeal to “the archivist in you”,

internetArchive

 

3) AllCrafts Partners Store

The setup of the AllCrafts Partners Store is a little different from the WooCommerce stores featured above. Instead of listing products for sale directly on the website, this store is using affiliate links to direct buyers to other sites where they can make a purchase.

This store is really a collection of products which has been collated into one place. WooCommerce is a neat way of displaying the products with clear images and easy navigation using the menu.

allCrafts

 

4) London Evening Standard

The British newspaper, London Evening Standard, runs an online fashion page with curated groups of products. As with the AllCrafts Partners Store, the product pages here use affiliate links to send visitors to merchants sites where they can purchase the products they’re interested in.

WooCommerce provides a useful framework here for holding the product information.

eveningStandard

 

5) Counterpunch

“America’s best political newsletter”, Counterpunch, offers a broad range of products through their WooCommerce powered store. Books (paper and digital), T-Shirts and magazine subscriptions are all available in a fairly typical store layout.

Counterpunch is also using the store to handle one time donations. Donations can be added to the cart, just like any other product, and are managed by WooCommerce from there.

counterPunch

 

6) Keurig

Up next is a relative newcomer to WooCommerce. BuiltWith first detected its use on the Keurig site in December 2014.

WooCommerce is being used to handle payments for the different Keurig Choice monthly packages.

keurig

 

7) CDW

NASDAQ listed CDW has a market cap of $6.25BN and uses WooCommerce on their  POS Solution Finder site, that helps retailers find suitable POS systems for their business. We first started to detect that this year.

cdw

 

8) Total War

After a string of popular PC games, the Total War series is well established. Now you can buy a T-Shirt with the symbol of your favourite faction from their WooCommerce powered store.

totalWar

 

9) Deliciously Organic

If you’re after organic recipes and meal plans, Deliciously Organic might be the place to start.

BuiltWith discovered WooCommerce driving their store in March 2014 which is about the time that BuiltWith also noticed they stopped using Magento. It looks like they made the switch and have stuck with WooCommerce since.

deliciouslyOrganic

 

10) Rough Guides

Rough guides have been one of the essential travel companions for thousands upon thousands of travellers over the years. WooCommerce provides the backbone in their online store.

roughGuides

 

Wrapping Up

So there you have ten different sites all using WooCommerce. As you can see, it’s a versatile eCommerce platform and is growing in popularity at an incredible rate with integrations from the basic to the extremely customized.

The list of WooCommerce sites presented here has been compiled using BuiltWith data. If you’d like to discover more of the 685,000+ websites using WooCommerce, a BuiltWith Pro Subscription might be for you.

 

 

Exportable Social Data for Websites

BuiltWith Pro reports now contain links to social presence for websites. We currently support Facebook, Twitter, Google+, Pinterest, GitHub and LinkedIn and are adding this data for over 110 million live websites as we write this blog post.

Social Links Screenshot

The new social data is visible on both the Pro tool and in detailed lookups – see an example for builtwith.com.

Fully Exportable on Pro

Of course if you create a report on BuiltWith this data is fully exportable.

socialExportExport the meta data report to get the social signals as columns in that report. You can see all of the data you can export on BuiltWith on the knowledge base as well as view a sample Excel export.

Integrated in the Widget

Of course you can also get this data in the widget via the advanced lookup function.

mobileSocialWe hope you find this new data useful for you and we’re happy to get any feedback from you on other features you’d like to see on BuiltWith!

 

We’re Mobile Optimized are You?

BuiltWith’s front end pages are now all fully mobile optimized, this includes the trends, blog and all public facing pages – previously we have updated technology profiles to mobile but now everything is.

Funny thing is we started the mobile optimization upgrade process yesterday and a day later Google announced on their Webmaster Central Blog that mobile-friendliness will be a ranking signal starting in April!

fullyMobile

In February 2009 an estimated 0.14% of the web was mobile ready, in February 2015 it’s more like 25% (source)

Still a way to go for “mobile everywhere” but we may see this chart that is already climbing quickly climb at an even faster rate after Google’s recent announcement that not being mobile friendly is going to cost search rankings.

 Meta Viewport Usage 2009 to now.

Meta Viewport Usage 2009 to now.

Finding Non-Mobile Optimized Websites using BuiltWith Pro

You can generate reports on BuiltWith that shows businesses that do not have a modern mobile optimized website. To do this, create a report on a technology of interest such as an eCommerce platform like Magento and then prioritize it by the sites that don’t have mobile elements like viewport meta.

Prioritize a Report

View a demo of how to do this on the knowledge base.

Custom Audiences Export

We’ve just redesigned the export page of BuiltWith Reports as well as add a new export called “Custom Audience Email List” – this feature lets you export the raw list of emails within a report that you can then use for Custom/Tailored Audiences on Twitter, Facebook and other networks that supports this awesome functionality.

Targeting technology customers on social networks like Facebook.

Targeting technology customers on social networks like Facebook.

This new export is available on the Export tab of all reports on BuiltWith for all accounts.

export600

Watch short videos on how to Reach Audiences with Twitter and Reach Audiences with Facebook on the BuiltWith Knowledge base.

Keyword Reports

Our new Keyword Report feature lets you generate lists of websites around the usage of any keyword. For example you can now generate a report for sites using Magento with the keyword “cosmetics” on the homepage, returning only websites that are related to the cosmetic industry and using that particular shopping cart system.

keywordReportScreenshot
You can choose any keyword found on the homepage of over 306 million domains across the entire internet, get the full report and break it down by technology usage, category usage, spend, location and more.

The Power of Keyword Reports

Here’s some examples of the reports you could generate using this new feature –

  • Jewelry websites that spend more than $500 a month on web technologies,
  • Dentists that are using a blog,
  • Websites with the keyword Flower that are not doing conversion optimization,
  • Fundraising websites that are not using PayPal,
  • Kitchenware websites with an address in the United States.

There report variations are unlimited and can all be created using BuiltWith Pro with keywords of your choosing!