Amazon EC2 Top Regions by Usage

We recently started tracking some of the cloud computing providers down to specific regions. We’ll have trends information for them shortly, in the meantime we had a look to see what the most popular regions were for top traffic’d sites on the Internet. Over 10% of the top 10,000 sites on the Internet host with Amazon EC2. So lets have a look at the breakdown -

Amazon EC2 Most Popular Regions for Top sites - Full Size Version

Amazon EC2 Most Popular Regions for Top sites – Full Size Version

Key Findings

  • Virginia is the most popular EC2 region for Top Sites, almost 75% of the top 10k sites using EC2 are in this region. Reasons for this may include it being the “default” region when you create an EC2 account, the first region EC2 was available in, generally has the most availability, first region for new features and along with Oregon one of the cheapest.
  • None of the top sites are in China EC Region yet.
  • The distributions are generally what we were expecting for the USA, Virginia/Oregon being the cheapest and most popular. California being the next most popular for West Coast US performance reasons by slightly most expensive.
  • Ireland is the most popular non-US region, serving European based customers.
  • 9 of the top sites are in the Amazon GovCloud Region, however not all of them are government related or owned!

How to Find International Customers by Technology Usage

It’s very easy to forget about international markets, especially when running an online business. However, doing so would be a mistake. In 2013 North America captured just over one third of the global B2C eCommerce sales. While that is a pretty decent chunk of the pie, there is whole lot more business out there.

Looking overseas can be a great way to broaden your customer base (whether you’re located in the United States or not), but how do you go about finding and reaching these potential international customers? (hint – keep reading, I’ll show you)

Why International Leads Need To Be Treated Differently

If you’ve traveled internationally in the last few years there’s a good chance that you’ve seen the “HSBC – The Worlds Local Bank” advertising campaign. It’s plastered all over more than 45 of the biggest airports around the world. The HSBC campaign is centered around the point that the different corners of the globe all have their own ways of working. You can’t treat them all the same. And HSBC are right.

The same is absolutely true when marketing to international leads and seeking out international customers. It’s not enough to just get your advertising or marking material in front of international leads. You need to know who you’re pitching to and to really speak their language (literally in some cases).

Blanket campaigns which cover both home and international leads might generate some business, but they’ll be far less effective than focused efforts which consider the country or region where each lead is based.

The first step along this road then, is to find out who your potential international customers are, where they’re based and what they do. That is where BuiltWith comes in.

Finding International Customers

BuiltWith has information about websites based in all of the countries around the globe. With over 289,000,000 active domains indexed, there’s a good chance BuiltWith will be able to help you find new international customers.

When taking a quick look at the data for any web technology covered by BuiltWith, you’ll see a snapshot of where in the world the websites using that technology are based (websites using WooCommerce are shown in the image below). While this can give a good indication of where potential customers may be, the real value of the BuiltWith data can be found by generating reports.


In BuiltWith, reports give you a structured list of all the indexed websites which match your chosen criteria. There are a range of filters available to help identify only the results you’re interested in. To generate a list of potential international customers, you’ll want to use the “Physical Location” filter.
You can begin by creating a report by following the steps described in this post. Then when you get to the “Physical Location” filter, select a country you’re interested in (as shown in the image below). Currently, the supported countries for this filter are the following:

  • United States
  • United Kingdom
  • Canada
  • Australia
  • France
  • Germany
  • Netherlands
  • Italy
  • Spain
  • Mexico
  • More countries are added as requested


Then you can create the report in the same way as described in the step by step guide. BuiltWith will go away and find all of the websites which match your chosen criteria and generate the report for you. If you’re creating several reports for different geographical locations, don’t forget to give each report a useful name (Appending a couple of letters to the report name to signify the country tends to work well).

The image below shows the report for websites using WooCommerce, as before, but now only sites with a UK address are listed.


Another way of finding leads from a particular geographical region is to use an existing report (which might not have a Physical Location filter applied) and click on the Business Locations tab on the menu as shown below.


The list you’ll see next will show how many websites from your report have a physical address in each of the regions shown. As you can see in the image below, these results are grouped in regions or states rather than whole countries. By clicking on a region you’re interested in, you’ll see more detail of the websites with an address in the area. This can be especially helpful if you want to run very tight geographically focused campaigns.


It’s easy to overlook international leads or to treat everyone the same. You’ll be missing out if you do. BuiltWith makes it easy for you to identify who and where you most likely future customers are. If you like what you’ve seen here, sign up for a free account and get started.

Expiring SSL Certificates List

Expiring SSL Certificates

We’ve added reports that cover domains that have valid SSL certificates that are expiring. The new reports include -

We’ve got a demo of how to create these reports on the knowledge base. We’ll expand these lists to include premium sites and the entire internet soon.

LinkedIn Integration on BuiltWith Pro

You can now, with just a complete of free flowing clicks on the Pro dashboard, get additional company and contact information with your results on BuiltWith Pro.


The additional information includes -

  • Company Name
  • Industry
  • Employee Range
  • Company Type
  • HQ Location (if not already listed)

It will also automatically show who you may already know at that company, the quickest way to get an introduction to a business. We’ve got a 33 second video that shows the very easy steps you need to take to connect this information to the tool on the Knowledge Base.


Find Which Websites Are Using Any Technology With BuiltWith

If you want to quickly put together a list of all of the websites that use Magento or WooCommerce or any other technology in the BuiltWith database, you can in just a few clicks. In this post, I’ll show you step-by-step how to create a report in BuiltWith and get hold of the list of websites you’re after. I’m going to generate a list of websites that use WooCommerce.

I’ll be using a BuiltWith Pro account for this guide. You can find out more about BuiltWith Pro and everything you’ll have access to if you sign up for a free account here.

I’m going to start in the BuiltWith Dashboard. Once logged in, from you’re dashboard (which should be the first screen you see when you log in to your account) you’ll see a summary of all of the base technologies you currently follow and all of the reports you’ve generated so far. If you haven’t done anything yet, these sections will be empty.

If you’re looking to gather a list of websites using any particular technology (WooCommerce in this case), the best way is to create a report. Begin by clicking either the “Create New” button or the “Create a Report” link from your dashboard as shown below.


BuiltWith allows you to create a variety of different reports as shown on the next screen. In this case, we’re interested in finding a list of websites using WooCommerce and so we need to create a Web Technology Based List. Select Web Technology as the data source as shown in the next image.


Next, you’ll be able to select from any of your Base Technologies (if you’re chosen any) or search the BuiltWith database for any technology you want to investigate. In this case, we can search for WooCommerce and select the appropriate entry in the search results.


From here, we can generate the report straight away. Just hit the “Finish” button on the next screen and BuiltWith will begin collating your list of websites. However, at this stage you have the option to customize the report. Perhaps you want to add some filters and are only interested in particular types of websites. If that’s the case, hit the “Customize” button or select the “Optional Filters” from the left of the screen.

Sometimes filtering your list of results as narrowly as possible can make the report you generate more manageable. If however, you want to see the whole lot, that’s fine too!

I’m going to look at the filtering options here by clicking on “Customize”.


The first optional filter allows you to filter the websites you’re looking for by traffic rank. You can select particular Quantcast and Alexa ranges for the websites in your results by clicking on one of the options in the drop-down menu (as I’ve done in the image below) or typing specific values in the Start and End boxes.
I’m going to select the Top 100K websites by Quantcast ranking and then click “Next”.


Next is the physical location filers. These let you filter results to show only websites from the countries your select. I’m going to view “All Data” from all countries and progress to the next filter.


Top Level Domain filtering is next. Perhaps you’re only interested in .com websites, or one of the others from the list. You can make a selection using this filter. I’m going to use “Select All” and more on to the final filter.


Lastly is the Detection Date filter. Here you can select to view “Live” data (ie – websites that are currently using WooCommerce) or use particular dates to generate a snapshot. If using “Live” data, the list of websites you generate will update periodically. New websites that have begun using WooCommerce will be added to the list and those that have stopped will be removed. Using the “Live” setting ensures that your data is as up-to-date as possible.

Alternatively you can create a static snapshot report. By selecting a range of dates between which WooCommerce must have been first detected by BuiltWith or last detected by BuiltWith you can create a static list of websites that won’t change. Perhaps you’re only interested in websites which started using the technology 6-12 months ago or those that stopped within the last 3 months. The Detection Date filter is especially useful in those scenarios.

In this case, I’m going to create a Live report so I’ll check the “Live” box and hit “Next”.


The final options page shows a summary of the selections you’ve made and let’s you give the report a friendly name. After generating a few reports, it can be tricky to keep track of them all without giving them names that you’ll recognize, so choose something useful here.

If you want to make any changes, you can revisit any of the filters by using the “Edit” links or selected the filters from the shortcuts on the left of the screen. I’m happy with what’s been selected though, so am going to click “Add to Dashboard”.


BuiltWith will now go and look through it’s database for matches to pull into your report. Depending on the technology and filters you select, this could take a minute or so. You can keep track of it’s progress in your Dashboard, which will update as more results are found.


When BuiltWith has found all of the results, the report will be ready in your dashboard as shown below. This WooCommerce report didn’t take very long to generate at all. Click on “View” to take a look at the results.


BuiltWith has found 476 websites using WooCommerce matching the criteria I entered. Not bad for just a few clicks. You can look in a bit more detail at each of the websites in the list and have various other options from here which we’ll get into another time.


Generating lists like this is incredibly easy in BuiltWith and there is a wealth of information available. Have a look into BuiltWith Pro to see if this might be for you.

Entire Internet Update Insights – Jan to June 2014

These insights are based off of 252 million domains indexed in January 2014 and 287 million domains indexed in June 2014. This data provides some insights into how the Internet has changed in a relatively short period of time (six months).


HTML5 DocType

The HTML5 DocType saw an increase of 6,892,302 million domains, HTML5 has one of the steepest increase curves in the top million trends as well. John Resig, the creator of JQuery (which increased by 3.7 million domains) talks about the advantages of the HTML5 DocType back in 2008. One major reason? Compatibility. Using the HTML5 DocType makes websites easier to build across multiple browsers.


Meta Viewport

The viewport meta tag lets you control how a web page is represented on browsers with different screen resolutions and scales. This meta tag is a part of the web design approach known as Responsive Web Design and provides the necessary workings for a website to have an optimal viewing experience across devices. As smart phone usage increases, the requirement for responsive websites becomes more important, and this increase in domains using it reflects that.


Bootstrap Increase

Twitter Bootstrap is an extremely popular framework for resetting CSS styles and providing a base functionality for building a website. Tables, buttons, grids are all represented within the framework. We use it for and so do 3.6 million other websites on the Internet.


Meta Keywords Losers

Google Ignores the keywords meta tag. Keywords aren’t listed on the Webmaster tools meta data page. If Google aren’t using them, why use them at all? Back in the 90ies the keywords tag was one of the most popular meta tags on the Internet (source). However even though it dropped almost 4 million domains in the last 6 months, 47 million domains are still using it, based on those numbers we might still see some websites still using this tag in 2020.


Premium Winners

What are the most prolific premium tools on the Internet? Visual Website Optimizer, Optimizely, Squarespace, MailChimp and WooCommerce increased their usage on over half a million websites combined in the past 6 months.


Technology Consolidation

One of the most interesting stats to come out of the six month update is that 60% of premium technology providers (ones that charge a fee for their software) have lost market share since January losing a combined 817,000 domains, whilst the top 40% have increased their market share, adding a combined 1,200,000 domains. This could be an interesting trend and we’ll follow it closely over the next 6 months.


Premium Sites Index

We’ve added a new index to our tracking systems this week called “Premium Sites” – this is a list of over 10 million online businesses we consider to be of interest to the majority of people using the BuiltWith Pro service because they are implementing technology that is of interest.

This list will be continuously updated and thoroughly indexed as part of our new real time infrastructure. We’ve started by putting premium site totals into our free Trends data -

Premium Sites


One interesting metric that comes out of this is how many premium sites rely on open source tools. For example, the coverage totals above show that over 1 in 5 premium sites are using WordPress for a least one aspect of the web infrastructure.

This also means our free tech profile lookup tool will have much richer data for these additional 7 million businesses going forward.



Moving to Real Time

BuiltWith first told people what websites were “built with” back in 2007, only 11 months after Google Analytics became fully available for people and businesses to add to their websites. In those 7 years web integrated services have grown into a billion dollar industry.

The web is constantly changing and to keep up with the pace of this change we’re rolling out a new project (which internally has been known as Santana22) that moves us to a real time update infrastructure. This means we’ll be using a new resource pool of over 7.5 billion entry points to find new leads and technologies in use on the web today.

Realtime Indexing Backend System Login

Realtime Indexing Backend System Login

The system has entered production today and will be fine tuned over the coming weeks to ensure it’s running at full capacity on production servers from within our test environment.

A Santana22 development processor machine

The refreshed back-end will be used to improve front-end functionality, beginning with a default report type of “Live” – rather than static snapshots between dates, the default technology report type will now reflect live results from the entire internet.

Live Reports

By default, technology reports will now be live.

We’ll be doing some case studies on the power of this system in the coming weeks. If you’ve got any questions please contact us we’re happy to help.

Prioritized Leads

You can now prioritize reports you create on BuiltWith Pro. This allows you to easily create a list of well defined leads relevant to your organization. For example you can now tell BuiltWith Pro to -

  • Show you a list of sites spending between $100 and $1000 on web technologies
  • Show you a list of sites that are not using any form of A/B Testing
  • Show you all of the sites in California that started using Amazon as their web hosting provider in the past 3 months
  • Show you all of the sites that have not implemented call tracking but do have an eCommerce product installed
  • Show you all sites in your list that aren’t or are mobile optimized (demo)

Prioritize Leads The prioritized report filtering configuration options are endless and can be catered to your specific requirements for lead generation. Watch a demo of Prioritized Leads in action. This additional tool doesn’t use any of your quotas and is live on BuiltWith Pro now.


SendGrid – Technology Growth Award Winner

This in the next post in our Technology Growth Awards series where we look a little more closely at some of the fastest growing technologies on the web today. Using BuiltWith data, we’ve highlighted some of the technologies who have seen a significant and continuous increase in users over the last twelve months. In the last post, we featured WooCommerce. Today, it’s time to take a closer look at SendGrid.

Sendgrid Usage

SendGrid is one of the worlds leading transactional email providers (for a bit of background on the email marketing scene you might want to read this post on premium mail providers). Founded in 2009 by three engineers who were frustrated with the email service providers out there, SendGrid was launched to improve email deliverability. The app has become incredibly popular and SendGrid now sends billions of emails every month. In total, SendGrid has sent out over 200 Billion emails.

SendGrid boasts some high profile users. According to their homepage, SendGrid is used by big names such as Spotify, Pinterest and Foursquare. The BuiltWith B2B Lead Data reveals that plenty of other high profile websites also use SendGrid to handle (at least some of) their email. The image below is a screenshot of a Builtwith report showing the likes of eBay and GoDaddy amongst the list of SendGrid users, but there are plenty of other big names in the list.

BuiltWith SendGrid Screenshot

SendGrid’s growth over the year hasn’t been as fast as some of the technologies that we’ve featured as part of the Technology Growth Awards series, but it has certainly been consistent. There’s been an increase in users of more than 30% over the last year.


Growth of Sendgrid customers in the top 100k sites by traffic since August 2012.

Growth of Sendgrid customers in the top 100k sites by traffic since August 2012.

The technology is especially popular with some of the larger websites and SendGrid handles the transactional email for a big chunk of the top 10K websites. SendGrid’s market share drops when we look at all of the websites out there, although it still maintains a good portion of the overall market. This perhaps suggests that SendGrid is seen to be a more stable and established technology than some of it’s competitors (such as Mandrill, which is also seeing some strong growth).

SendGrid Transactional Email Share Top 10k Sites vs. Entire Internet

SendGrid Transactional Email Share Top 10k Sites vs. Entire Internet

It looks to have been a very good year for SendGrid and the trends suggest that the transactional email is a growing market. SendGrid are positioned very well with some high profile users and look set to have another year of steady but significant growth.

All of the data used in this post and the infographic above has been provided by BuiltWith. You’ll find more data on SendGrid here. Find out more about BuiltWith Pro, the data we have available and how you could use it to benefit your business.