Payment Currency Based Reports

We started tracking Payment Currency on BuiltWith – this new functionality looks for websites that support the payment of goods in currencies such as Euros (for most of Europe), Pound Sterling (for the United Kingdom), Yen (for Japan), New Shekel (for Israel).


The advantage of this tracking is that you can easily see which stores are supporting international payments. For example you could create a report on All Stores using Magento that sell in Pound Sterling, the currency of the United Kingdom.

This new tracking method is live in the tool and available to all users on all plans.

WordPress vs Joomla vs Drupal – The Battle Of The CMS

The are a lot of articles out there weighing up the pros and cons of different Content Management Systems (or CMS as they’re often called). This is going to be a little different.

Instead of comparing feature lists or the pros and cons of each, in this article we’re going to take a look at some data. Which CMS is the most popular? Which is growing at the fastest rate? Are users switching between systems, and if so, which are they leaving and where are they moving to?

We’ll get to all of that a little later on. For now though, let’s start at the beginning.


The CMS Landscape

Long gone are the days of having to write code from scratch to build beautiful websites, unless you really want to of course. There’s a broad range of options available to build platforms to publish content, store images, documents or anything else you might want to use a website for. Content management systems, as the name would suggest, exist to allow users to effectively manage their online content.

Although there are a lot of options available, when looking at all of the sites on the Internet there is one CMS that really dominates. More than 16 million domains in our index are built on WordPress, which represents around 50% of all the sites out there that are currently using a CMS.

CMS Usage Statistics

CMS Usage Statistics

What’s also surprising about the numbers though, is that 35% of all sites that use a CMS that’s not one of the top 10 we’re tracking here. There’s a significant long tail in Content Management Systems. There isn’t room here to look in any detail at all of the different CMS’s out there, so I’m going to focus on the top three in terms of usage: WordPress, Joomla! and Drupal.

Although WordPress has the majority no matter which way you look at it, it’s lead is cut when we only look at the top 10,000 sites (instead of all sites on the Internet). Joomla! also has a bigger share of the market when we’re looking at the entire Internet (9%), which fades when considering only the top 10,000 sites (1%). Drupal on the other hand is more of a CMS of choice for the bigger sites out there. Drupal can be found on 9% of the top 10,000 sites, but only 2% of all of the sites on the Internet.

Top 10K (%)
Top 100K (%)
Top Million (%)
All Internet (%)

Let’s take a closer look at the big three.



WordPress launched more than a decade ago in 2003 with the intent of improving the typography of everyday writing. Now, it’s grown into the largest self-hosted blogging tool in the world. WordPress also offers a hosted blogging platform at, but we’ve not included the stats for sites built using that version of WordPress here.

WordPress is widely used and has been consistently growing in use since it’s launch. If anything, the last 18 months have seen that growth accelerate. Among sites of all sizes, WordPress is seen as the CMS of choice with it’s flexibility, adaptability and stability providing strong foundations for sites across the Internet.

WordPress Trends

WordPress Trends


Drupal is the smallest of the three CMS we’re looking at here, which we’ve found on a little over 800,000 live websites. It’s another open source CMS with an active and supportive community. Drupal is especially popular for websites in the education vertical, with a much higher proportion of it’s sites being focused on education than either WordPress or Joomla!

As with WordPress, Drupal’s growth has accelerated over the last 18 months, as shown in the chart below.

Drupal Trends



Like the other two systems we’re looking at here, Joomla! is an open source CMS. It’s the second most popular CMS out there which we’ve found on more than 2.8 million websites. Joomla! is less likely to be found on one of the top 10K websites, with only 1% of those using a CMS choosing Joomla!. Joomla! is much more popular among smaller sites though, claiming a 9% slice of the pie for all sites on the Internet.

Overall, Joomla! has seen growth over the last few years. However, the rate of growth hasn’t been as steady as either Drupal or WordPress.


How Users Are Moving Between These Three CMS

While all of these platforms are growing in absolute terms, there is a clear flow of users moving from and to each platform. WordPress looks like the entry-point tool, and doesn’t gain many users from either Drupal or Joomla. It seems that once people have used either Drupal or Joomla, it’s unlikely that they’ll move over to WordPress.

The same is not the case in the opposite direction though. Year upon year, WordPress is losing more users to Drupal and Joomla! In 2014, more than 8500 users moved away from WordPress, replacing the CMS with either Joomla or Drupal.

Drupal also does well with users leaving Joomla!. Although there is some movement in both directions, in net terms more than 2000 websites have moved from Joomla! to Drupal over the last 4 years.


What’s Next For CMS?

With these three content management systems making it easier and easier to host content online in a useful and attractive way, the growth of these CMS looks set to continue. There are plenty of other systems also doing well as more and more websites are launched as time goes by. If you’d like to dig a little deeper into any of the data shown here, head over to our CMS pages. You might find a Pro account helps you uncover some gems too.


Users of the BuiltWith Pro tool now have the opportunity to submit and vote on new ideas for the product.


We’ve always based new features on what people want the most, this makes it more visible and simpler for you to vote on changes and upgrades to the Pro tool!

You can access the idea section of BuiltWith via the sidebar on your Basic/Pro or Enterprise dashboard!

First Indexed Date now in Exports

We’ve just added a new field to our exportable reports called “First Indexed”. This field lets you see the date we first indexed any technologies on a domain.

This new field can help you determine if the indexation date for a technology is the same date as when we first started tracking the website or not.

For existing reports just regenerate them, the new field is on both the meta data and CRM style format exports.

For a full list of exportable fields please see this article.

Tout Le Monde

We’ve just added international support for tag based distribution statistics to BuiltWith Trends.

AB Testing in France

This commonly requested feature now lets you see what the most popular technologies are in certain geographic locations in the world at the click of a button.


To access the country based statistics click the “Country Statistics” option (shown in blue above) on the chart data list for categories you can browse at BuiltWith Trends.

Generating Lead Lists For Sites Using WordPress

One of the biggest strengths of BuiltWith is the sheer number of sites that are profiled. We currently index more than 325,000,000+ active domains, with more than one website found on many of those domains. But there is a downside to our far-reaching domain index. When you want to create a list of sites that use a common technology like WordPress, the list we come back with is way too big to be useful.

In fact if you’re looking for sites that use WordPress, we know of more than 16 million we could tell you about. When you’re looking for targeted leads, that won’t be a very useful list at all. So what can you do to narrow down the list of sites? In this post, I’ll describe a couple of different ways BuiltWtih can help you generate a more focused list that you’re really interested in.

Filter By WordPress Activity
With WordPress being such a popular CMS, we find that lots of people want to generate reports based on WordPress usage. So, as one way of splitting up the huge list of WordPress sites, we’ve implemented a filter based on the frequency of site updates.

Of the WordPress sites in the Quantcast Top 1 Million, around half are updated less than once per month. Depending on the lead list you’re looking to generate, you might be less interested in these sites than those that are regularly updated. So let’s imagine that you’re looking to find a list of sites that use WordPress and are updated every day. Simply head over to your dashboard and create a new report, then search for “WordPress Daily” in the Base Technologies and select “WordPress Daily Activity” from the list, as shown below. There’s also a video showing you how to create this type of report in our knowledge base.


You could follow similar steps if looking for WordPress sites updated Weekly or Monthly, by selecting the appropriate base technology from the list. Note that these categories are mutually exclusive, so a site appearing in the “Daily Activity” list will not also be counted in the “Weekly Activity” and “Monthly Activity” lists.

Filter By Keyword
One of the most powerful ways to filter a lead list is by looking only for sites that feature a particular keyword. With BuiltWith, you could quickly generate a list of WordPress sites that are updated monthly that feature a particular keyword on either their homepage or in their domain name.

Let’s, for example, look for WordPress sites updated monthly that feature the keyword “Aromatherapy”. First, you’ll need to create a report based on the keyword by following the steps in this post.

From inside the generated report, you can then click “Prioritize Report” by clicking on the button shown in the image below.


Next, you’ll need to click on “Competitors/Techs” and add “WordPress Monthly Activity” to filter the list by this group. The image below shows how to set the filter up, or you can follow the steps in this video to get an idea of what to do.


BuiltWith will then generate a list of sites matching the criteria. In this case, we’re presented with a report showing 338 sites featuring the keyword “aromatherapy” that use WordPress and are updated on a monthly basis. If those sites represent potential new clients, that list is much more helpful than knowing about the original 16 million+ sites that use WordPress.


Filter By Other Technology
Another option for narrowing down the list of WordPress sites would be to first create a report based on a different technology of interest. Let’s imagine you’re looking for sites that use Magento and also WordPress that’s updated on a daily basis.

As shown in the example in our knowledge base video, you can quickly generate a list of active WordPress sites that also use another technology (Magento for example) by creating the other technology report first and then filtering to show only sites with Daily Active WordPress in use.


Filter By Country
When you’re dealing with a potentially huge lead list (like the WordPress site list), a useful way of filtering out some of the less valuable leads might be to look only for sites based in a particular location. Perhaps your own country, or region, or city. When putting together a report, you can choose to filter the results by physical location. You can find a more detailed look at how to do that in this post.

In the image below you can see a report I’ve generated which shows sites that use WordPress and are based in the UK. I still have and unwieldy 144,508 leads, but this type of filter might be a good first step in effectively prioritizing the lead list.


What Next?
In this post I’ve gone through just a few of the ways you could filter down the massive number of sites indexed by BuiltWith into a list that’s immediately useful. The examples here are by no means exhaustive though. If you’d like to dive into the data yourself, you can sign up for a free BuiltWith account here or if you’re signed up already, head to your dashboard and create a new report.

Finding Digital Marketing Leads Using BuiltWith

Finding new leads and winning new clients or customers is a core activity for any business. Digital marketing is no different. Instead of shooting from the hip though, I’m sure you’ll agree that it’s smart to focus your lead-generating energies on the right crowd. You want to find leads who want to work with you.

In this post I’m going to show you some of the ways BuiltWith can help with tracking down high quality, relevant leads. I’ll be specifically looking at this from the perspective of a digital marketing agency, but you could easily use a similar approach to find leads using BuiltWith for a range of different businesses.

Your Ideal Client

Hopefully, you already have a good idea of the services you offer and the customers you’re trying to sign up. The specifics will vary from business to business, but I’d expect the following three to be important attributes of an ideal client for any business offering digital marketing services:

  • Clients with a marketing budget.
  • Clients using the same tools as you (or willing to start).
  • Clients who you can help.

You’ll probably have other things to add to that list for your company. Perhaps you’re targeting clients in a particular sector, niche or location. Perhaps you offer services to clients who use a particular analytics package or email marketing tool. That’s all fine, and you’ll be able to tailor the steps I’ll show in this post to suit your needs.

So where do we begin to generate leads and find your ideal future clients?

For this example, let’s imagine that we’re looking to offer search engine optimization (SEO) services to dentists who have websites built using WordPress who already spend money on marketing tools. That’s a pretty niche market and one that might otherwise be difficult to quickly find leads in.

I’ll first show you how the free BuiltWith Chrome extension can help, then I’ll show you a much more powerful method using more of the features of BuiltWith.

Using BuiltWith To Find Leads For Free

The first step is to install the BuiltWith Technology Profiler extension for Chrome. Although the data available through this tool becomes more powerful when you have a PRO BuiltWith account, the free version is still handy to have around (as we’ll soon see).


Then, since we’re looking for dentists, let’s head over to Google (or any other search engine of your choice) and begin our search for relevant sites. At this point, if you only want to find dentists based in your city, region or country, you’ll probably want to modify the search term so that you’re only shown relevant results. For this example though, I’ll just look for any dentists websites. We’ll filter out those not using WordPress or paid marketing tools in the next step.


Next we can click through to each of the results and take a look at their websites. Once each has loaded, hit the BW extension button as shown in the picture below and you’ll see which technologies are up-and-running on each site. Under the Content Management System heading, we’re looking sites which have WordPress listed.

So far so good. In the image below, you’ll see that I’ve found a dentists website that’s built using WordPress. We can also scroll down the list of technologies to see if the site is also using anything we know is a paid-for technology. In this case, it’s not, and I can move onto the next search result.


While methodically working through the search results in this way will turn up some great leads, filtering and reviewing the sites is a very manual process.

There is, and I’m sure you’ll be pleased to hear, an easier way. In fact, there is a much, much easier way. Let me show you the simple way to generate a list of dentists sites using WordPress who already spend money on marketing tools, using BuiltWith.

Using BuiltWith PRO To Find Leads The Easy Way

First, we’ll need to log in to BuiltWith and create a new report. Because we’re looking specifically for dentists here, the best place to start is with a keyword report. I won’t go through the steps of how to do that in this post, but you’ll find everything you need here. Essentially, a keyword report runs through millions of websites looking for your chosen keywords on their homepage or in their domain name. As we’re on the hunt for dentists here, a keyword report is a great first step.

Next we’ll need to filter for sites using WordPress to remove everything else from the list, and also for sites that are known to be paying out for premium tools.

From the open report within BuiltWith, we can select “Prioritize Report”, which will bring up a series
of options to help refine the list.


The key things we’re interested in finding now are sites that use WordPress and sites that use premium, paid-for tools. So the filters we’ll use to prioritize the report will be the “Known Spend” and “Implemented Tech” filters as shown below.

In this case I’ll choose a known spend in the range of $10-$1000 and will look for WordPress as an implemented technology (which I can select from the drop-down list shown in the image below).



After finalizing the report and giving BuiltWith a few seconds to gather all of the results, I’m left with a neat list of 107 sites.


With a quick glance down the list, it’s quite easy to see which of the sites are using premium technologies and could be suitable leads. Clicking through to see the detailed view of each site in the list clearly shows premium technologies as you can see in the following image (the star means this is a premium technology).


Heading over to the site and using the BuiltWith Technology Profiler again shows that there are in fact several premium technologies running on this site, as shown in the BuiltWith report. Note that this time I’m logged in and am using the PRO version of the extension which shows a bit more information and very quickly highlights premium technologies.


As you can see, the ability to filter results in the BuiltWith reports can give an extremely targeted list of potential leads. You could take this even further by filtering on more of the parameters which define your ideal client, not just those I’ve used here.

The same approach could quickly and easily be used to target any other keyword and any other technology, giving you an almost continuous supply of highly relevant leads.

You can find out more about the power of BuiltWith Pro here or get going straight away for free with the BuiltWith Technology Profiler extension for Chrome. If you don’t use Google as your default browser checkout our other Browser Integrations.

Excel XLSX Format Exports

All BuiltWith Pro reports going forward offer XLSX format export – meaning they open directly into Excel!

Excel Exports

The CSV option is still available and will also work with a wide variety of systems!

Site Wide Technology Trends Data

We’ve changed our methodology for counting if sites are using a technology in our Trends data.

When we starting BuiltWith Trends 6 years ago, to find technologies we’d visit the homepage of websites and index them to create the trends. Fast forward to 2015 and we’re now able to find technologies across an entire website rather than just the homepage.

It makes trends data much more accurate and bumps the numbers for just about every technology.

Bump in Totals from site wide trends data.

Bump in Totals from site wide trends data (old on the left, new on the right)

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