BuiltWith Predictive Leads

“Predictive Leads”, “Big Data”, “Cloud Computing” – they are all just buzzwords until you can actually use these services to improve your bottom line.

BuiltWith Pro reports now have a Predictive Tab that can help you determine new sources of leads for your business.

Predictive Screenshot
How do I use this new feature?

  • Step 1: Create a report based on a web technology, ecommerce category or your own list of websites as per normal
  • Step 2: Click the “Predictive” tab in your report
  • Step 3: Browse the technologies your lead list websites were previously using to determine a good source of new leads.

Predictive leads use our vast historical technology database to determine the technologies websites in your report used in the past. We then identify patterns that emerge from that data, allowing you to find new sources of leads based on this historical data.

Example: Do BuiltWith Predictive Leads work in the real world?

We took a known technology comparison to see if the predictive tab reported an outcome as we would expect –

Digital Ocean vs. Linode
If you Google the term “Digital Ocean vs. Linode” there’s over 12k results, being one of the most hotly contested comparisons of hosting providers, we thought we’d see where Digital Ocean’s next customers were coming from using the Predictive tab on the report for all sites using Digital Ocean. We expected Linode to feature prominently in that report.

Linode Comparison

The report shows that Linode is the top predictive source for new leads for Digital Ocean, and lists other potential lead sources under hosting below it.

This is just one example, the possibilities are huge for your own research and we welcome you to try out this new feature of BuiltWith Pro.

If you’ve got any questions about this new feature, please contact us, we are happy to help.

Gary

Gary is co-founder of BuiltWith and uses a profile picture from 2006.