Google Universal Analytics in eCommerce
⏰ Old Post
This post is over 10 years old - it might be slightly outdated and consigned to the history books.
Internet Retailer published the findings on their blog "Are online retailers embracing Google's new Universal Analytics?" finding that the majority of eCommerce stores had implemented UA at some stage in 2014.
One of the interesting things that came out of the migration rate report is the speed at which hosted solutions had migrated their customers, potentially automatically, to UA as shown below -
Adoption of UA by Platform
You can download the full Whitepaper from Tatvic for more information.
