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This post is over 7 years old - it might be slightly outdated and consigned to the history books.
Alternative Data has started to appear in media coverage this year. (CIO 'What is Alternative Data', CBInsights '34 Startups providing Alternative Data', Financial Times 'Scraping Data, the Next Battle for Investment Returns')
BuiltWith has been providing Alternative Data to Hedge/PE and VC funds for quite some time (without realising it's called Alternative Data) as we are able to determine the up and down trend, churn, competitor movements of publicly listed technology companies -
Private companies tend to be silent about their usage of this data, but Winton Capital, the worlds 6th largest hedge fund recently did a blog post showing how BuiltWith data can be used within Finance.
If you have interest in using BuiltWith as an alternative data source please contact us we're happy to help.