Website Attributes

We’ve started collecting bits of information related to websites that aren’t technologies or technology tags but are other attributes that we can pin against a website and then track historically.

The sorts of things we are tracking as attributes include –

  1. Google Tag Variables Count
  2. Sitemap URL Count
  3. Traffic Attributes (from Majestic SEO)
  4. Google Analytics Dimensions Count
  5. Google Analytics Goal Count


Attributes are visible on a one-to-one basis on detailed technology lookups –

They are also fully exportable on BuiltWith TrendsPro Reports on the Export tab and they can also be sync’d with Salesforce / HubSpot / Pardot via our Bulk Sync functions offered by those products.



Gary is co-founder of BuiltWith and uses a profile picture from 2006.