Today we’re launching Actionable Insights — a new report generation feature that identifies companies about to buy, switch, or expand their technology stack by analysing real-time changes in what they’re running.
Instead of relying on static firmographics or old “installed tech” snapshots, Actionable Insights focuses on signals of movement: new tools appearing, platforms fading, rapid vendor testing, infrastructure upgrades, and more. The result is a predictive intent report that helps you find accounts that are actively evaluating vendors and ready to spend.
Active Experimentation
These companies are clearly testing options right now. They’re researching vendors, budget-authorised, and investing time in trials and implementations.
Common signals include adding multiple A/B testing tools, adding or swapping analytics platforms, and rapid trials of email or review applications.
Rebuild & Modernization
These are stack overhauls that usually come with bigger budgets and engineering-led change. When teams modernize, they often replace legacy tools, adopt new frameworks, and shift to modern hosting and CDN approaches.
Typical examples include moving from jQuery to React or Vue, Bootstrap to Tailwind or Next.js, and the emergence of new Vercel, Netlify, or Webflow assets.
Platform Migration
Clear signs a site is moving platform. This category captures transitional periods where legacy components disappear while new platform assets start showing up — often alongside preview, staging, or domain pattern changes.
Examples include WooCommerce being removed while Shopify is added, WordPress themes fading as headless CMS scripts appear, and BigCommerce or API storefront calls being detected.
Marketing Spend Expansion
New channels and pixels coming online typically indicates growing performance marketing budgets and a stronger need for attribution and measurement.
Signals include TikTok, Pinterest, or LinkedIn pixels being added, landing page builders being tested, and advanced conversion tracking being enabled.
Revenue & Infra Growth
Infrastructure upgrades often correlate with higher spend. As sites grow, they invest in stronger delivery and security layers, add observability tooling, and adopt premium payment providers.
Examples include Cloudflare Enterprise or Akamai being added, New Relic or Datadog being detected, and Stripe, Adyen, or Klarna integrations appearing.
Vendor Churn
Tools being removed or swapped rapidly is a strong buying signal. It can indicate dissatisfaction with the current vendor, active evaluation of alternatives, and a willingness to switch now.
Common examples include Intercom being removed while other chat tools are tested, analytics tools being swapped, and multiple CRM connectors being tried in a short period.
Generate Reports and Find Accounts in Motion
Actionable Insights is built for teams that want to find demand early — when companies are actively evaluating, piloting, and budgeting. Use these reports to build targeted lists, prioritize outreach, and time your messaging around real change signals.
Start generating Actionable Insights reports today and focus your pipeline on companies that are already moving. Select Actional Insights from the New Report screen on BuiltWith Pro.
