Trends Update

Ads.txt Tracking

We’ve just added tracking for the IABs ads.txt specification. The IAB’s mission is to increase transparency in the programmatic advertising ecosystem by allowing websites to create a public record of who it has direct and reseller relationships with, making it harder for counterfeit inventory to be shown on websites. We’ll be tracking the uptake of […]

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BuiltWith Pro, Salesforce

Salesforce Net New v2

We’ve just updated our report Salesforce Net New functionality. The new system will export entire reports into Salesforce and add net new records to Salesforce every day. You can also sync thousands of fields into Salesforce as well. This new integration improves over the previous interation if this technology as it can now support reports […]

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API

Free API

The BuiltWith Free API lets you perform domain lookups to get technology group and category totals and technology update dates for web domains. This new API endpoint has multiple functions – You can add some generic information to your own products – i.e. “site xyz.com has 2 marketing automation tools currently in use” You can […]

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Buzz

10 Years of BuiltWith

This week marks the 10 year anniversary of BuiltWith – the idea of it was conceived on Sunday afternoon of July 22nd, 2007. There are a few BuiltWith stories out there like this one BuiltWith is perhaps Australia’s most Profitable Business, The Story of BuiltWith by Andrew Rogers and The Man Behind BuiltWith by Hosting Advice they […]

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Trends Update

Now Tracking Shopify Plus

Along the same lines as our Google Analytics 360 Premium tracking that we added recently, we now also track variations of the Shopify platform. Shopify has had some explosive growth in the past few months and years. All of their plans are premium but they offer extended features such as no redirect on checkout to […]

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Trends Update

Google Analytics 360 Customer Lists

Thanks to our customers knowledge we’ve been able to track technologies we didn’t think were accessible. All of our tracking is evidence based; we have to find a signal that lets us know that a site is using a technology. We’ve just added Google Analytics 360 Suite Enterprise to our tracking which you can see here – https://trends.builtwith.com/analytics/Google-Analytics-360-Suite you can […]

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API

Keywords API

The keywords API gives access to the keywords we use to power BuiltWith Pro lists. If you need quick access to they keywords of a website, you can now do that with new new API endpoint! Learn more about the Keywords API at https://api.builtwith.com/keywords-api

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Buzz

New Barangaroo HQ

We’ve moved our global corporate headquarters to Barangaroo (a very Australian sounding place)! Barangaroo is a new development on the site of an old port terminal in Sydney, a stones throw away from the Sydney Opera House and Harbour Bridge. We start early (around 5am to cater for US customers), here’s a short timelapse from […]

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BuiltWith Pro, Buzz

What techs do Marketing Companies use?

Scott Brinker and Anand Thaker put together a fantastic list of the top 5000 Marketing Technologies, something they’ve been doing every year since 2011, showing the growth of the marketing technology landscape. It’s a great graphic image and it’s great they’ve started to provide the actual list of domains that make up the MarTech 5000 as they’ve […]

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